Site Psych


The Very Best Market Research On The Web!

Over 30,000 people get their market research
from SE REPORT every week. Shouldn't you?

Do you want more traffic, or more Sales?

Your customers use the Search Engines!
Are they finding you? Or your competition?
Discover all the words they use for your products and services!

These are short sample reports to illustrate the kinds of information we can provide for your market. These samples won't help you! You need to target the words your prospects use when searching for things related to your ideas, products, and services; not Britney Spears and warez. For help developing a market strategy specific to your market, talk to a live consultant at 408-705-2284. 10-7 Pacific, 1-10 Eastern time. Tap three generations of consulting experience; serving the web since 1995, the world since 1933.

[ Keyword Stats | Query List | News | How to Use | Subscribe | Top 100 ]

Top Fifteen "Software" Query Phrases

#Rank Percent Query / Link
192 0.03682 free software
293 0.02723 software
311 0.02647 fax software
1234 0.01036 free software downloads
1856 0.00882 subliminal software offer
2041 0.00844 free fax software
2768 0.00729 email software
3505 0.00652 software cracks
3505-T 0.00652 dvd software
3931 0.00614 palm software
3931-T 0.00614 floorplan software
4482 0.00575 winfax software free
5796 0.00499 instant messenger spy software
5796-T 0.00499 free design software
5796-T 0.00499 crack download software
5796-T 0.00499 acereader speed reading software
Copyright (C) Mar 17, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 2607 "software" related queries sampled.
(More phrases below statistics tables.)

This is about Traffic!

This is about traffic -- buying traffic -- and how to get more of it. It is about how people search, the words they use. Use their words -- often enough -- and you will be found.

Our custom reports help you find out

  • How people search in your market
  • What word combinations work best
  • Who's on top -- how leading brands rank
  • What people want to know about your products and services
In other words, how to get found -- even in highly contested markets!

Where is Your Cyber-Store?

Ever hear the first three rules of retailing?
Location, Location, Location!

So where is your store in cyber-space?

Your cyber-store store address is your keywords! Unless you are running a multi-million dollar advertising campaign, most people find you in the search engines by the words you use. If your words match match the words they search with, you get found. If you show them you have what they want right at the top, they will stay and look around your site.

Your internet store front is not your home page; it is your META Description tag, and the first use of each key word in your text. That is what people see in most of the search engine listings. It should tell people why they should look at your page.

If you understand these concepts, we can help you find the right words for your products and services. Our market research will help drive more traffic, more buying traffic to your web pages. Call us at 408-705-2284, 10 - 7 Pacific time. (1-11pm Eastern time)

Search for Reports

Key Word: 
Use words or word fragments.

Subscribe to Free Top 200 Report

Email Address: 
Plain HTML (Netscape/IE)

Weekly "Software" Keyword Statistics

Rank%QueriesSearch Term/
Web Pages
As Q(Q/#Pg)
#1 195.0134 software 56528513 0.45723927
#2 86.4595 cft 40844 124.38830673
#3 32.9498 free 190677121 0.00386979
#4 16.1872 rs 4296136 0.04145213
#5 10.3951 download 30745718 0.00238866
#6 6.7127 ti 3983561 0.00768785
#7 6.4442 ti
#8 6.3291 f
#9 6.1373 design 33774987 0.00075796
#10 5.8688 fax
#11 4.3728 for
#12 4.2194 dvd
#13 3.9509 lt121s1 149 71.20134228
#14 3.9125 aic 196764 0.05287553
#15 3.8358 f
#16 3.2988 palm 2646669 0.00279446
#17 2.9152 spy 730903 0.00790255
#18 2.8002 computer 41376508 0.00012879
#19 2.7618 internet 77317805 0.00006705
#20 2.7234 email 52538406 0.00009595
#21 2.5316 cd
#22 2.4933 ah 2819755 0.00149836
#23 2.4549 home 156431724 0.00002618
#24 2.3782 plan 23449174 0.00016393
#25 2.3015 web 88986516 0.00004046
#26 2.2248 pc 23459829 0.00014339
#26 -T 2.2248 management 34973262 0.00009619
#28 2.1481 b 121771888 0.00002575
#29 2.1097 pam 1278921 0.00236528
#30 1.9179 business 59986591 0.00004168
#31 1.8028 antivirus
#32 1.7261 house 30375301 0.00006667
#33 1.6110 freeware 3076776 0.00057333
#34 1.5727 music
#35 1.5343 bandwidth 1600681 0.00099957
#36 1.4576 tv 17825826 0.00008101
#36 -T 1.4576 subliminal 92156 0.01566908
#36 -T 1.4576 pkm 13034 0.11078717
#36 -T 1.4576 analysis 18168873 0.00007948
#40 1.4193 of
#40 -T 1.4193 mac 10379676 0.00013189
#40 -T 1.4193 ftp 12773969 0.00010717
#43 1.3809 com 273846990 0.00000473
#44 1.3425 video 37644491 0.00003254
#44 -T 1.3425 accounting 5833213 0.00021000
#46 1.3042 in
#46 -T 1.3042 a
#48 1.2658 windows
#48 -T 1.2658 the
#48 -T 1.2658 pocket 1795807 0.00060641
#48 -T 1.2658 card 17833307 0.00006107
Rank%QueriesSearch Term/
Web Pages
As Q(Q/#Pg)
#52 1.2275 office
#52 -T 1.2275 copy 12456861 0.00008220
#54 1.1891 virus 4479064 0.00021455
#54 -T 1.1891 editing 2347271 0.00040941
#56 1.1507 network 40124939 0.00002243
#57 1.1124 system 70859508 0.00001187
#57 -T 1.1124 s
#57 -T 1.1124 floor 8544875 0.00009842
#60 1.0740 real
#60 -T 1.0740 estate 18186843 0.00004311
#60 -T 1.0740 de
#63 1.0357 messenger 902831 0.00080746
#64 0.9973 winfax 77353 0.00873916
#64 -T 0.9973 search 65524645 0.00001032
#64 -T 0.9973 reviews 9764320 0.00006923
#64 -T 0.9973 dj 2742354 0.00024650
#64 -T 0.9973 crack 1294353 0.00052227
#69 0.9590 test 23215866 0.00002692
#69 -T 0.9590 tax 15563537 0.00004016
#69 -T 0.9590 sound 16806932 0.00003719
#69 -T 0.9590 offer 12084631 0.00005172
#69 -T 0.9590 inventory 3186328 0.00019615
#69 -T 0.9590 cracks 507266 0.00123210
#75 0.9206 recovery 3438065 0.00016754
#75 -T 0.9206 kids 9311946 0.00006186
#77 0.8822 writing 11181599 0.00004731
#77 -T 0.8822 tuner 274613 0.00192635
#77 -T 0.8822 password 9218136 0.00005739
#77 -T 0.8822 development 40428837 0.00001308
#77 -T 0.8822 by
#82 0.8439 softwares 151338 0.00319814
#82 -T 0.8439 player 9299718 0.00005204
#82 -T 0.8439 instant 2871072 0.00016858
#82 -T 0.8439 f
#82 -T 0.8439 burning 1692833 0.00028591
#82 -T 0.8439 building 16481289 0.00002937
#88 0.8055 training 22109377 0.00001995
#88 -T 0.8055 spector 89730 0.00491474
#88 -T 0.8055 linux 15890512 0.00002775
#88 -T 0.8055 construction 13797651 0.00003196
#92 0.7672 sale 11883814 0.00003366
#92 -T 0.7672 recording 3170989 0.00012614
#92 -T 0.7672 how
#92 -T 0.7672 discount 5456052 0.00007331
#96 0.7288 small 33243378 0.00001086
#96 -T 0.7288 programs 26045898 0.00001386
#96 -T 0.7288 os
#96 -T 0.7288 hacking 394475 0.00091514
#96 -T 0.7288 floorplan 98775 0.00365477
Copyright (C) Mar 17, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 2607 "software" related queries sampled.
Know anyone else who could use a copy of this table? Tell them about it! Bookmark us, and put a link to us in your site. Then tell us about that link on your site, and we'll send you a week's free Top 3/24.

Explanation of terms

  • Rank: Number of items more popular than this one. Based on samples selected for "Software".
  • Where -T denotes a tie, counting does not stop.
  • Percent: Percentage use in queries using "Software".
    Percentage is based upon 2607 "software" related queries sampled.
  • Competing pages: Pages found for the single keyword named in the line.
  • Strength: Very crude measure of the traffic a keyword may attract.Strength = #Queries x ( #Queries / #Web pages )
  • Links are to the statistical report page for the selected word.

"Software" Web Page Demographics

Writing "Software" web pages? Use META keywords with more market share -- less existing page competition, yet fair usage in queries related to your main topic. Why compete head-on in keyword neighborhoods where page demographics give you poor market share? Go where "Software" competition is less fierce, and each query for your keywords is more likely to get you responsive hits. Writing for other keywords? Subscribe to a report listing your most important words. We can help you with that. E-Mail

Most search engines only scan the first thousand characters of the meta tags, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you.

What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects.

You are not accepting e-mail? Then you are turning away prospective customers who want more detail than you present on your web pages. Yet if your pages attract too many cruisers and tire kickers, you will drown trying to keep up with your e-mail.

The answer is "narrow-casting" your pages to specific demographic market clusters based upon what vocabulary your prospective customers are using when they ask about your products.

Use those words and phrases to target your web pages to interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers.

Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)

"Software" Web Queries

This web market research report is based on a statistical sampling of "Software" matching keywords used in searches on the World Wide Web. Click on the keyword links in the tables for reports on associated keywords.

How To Use This Market Research Report

There are two sources of keywords: Your customers and your customers! Find what words your customers have used to find you by looking through your web server logs. Find the words you are not found by, by using our more selective custom reports. Then use those words in your text, headers, and meta tags.
  • To help you write pages people want to read:
    • To see which topics people look for more often.
    • To identify Targets of Opportunity -- sub-topic areas with growing interest within your topic.
    • To identify hot words to put in titles and headers to keep your readers reading.
  • To help you build your search engine strategy:
    • To see how many pages compete over your keywords.
    • To identify keywords with less competition, where your pages can have more effect.
    • To see which topic specific keywords to put in the first 1000 characters of your meta tags.
    • To weed out the less valuable keywords from your Meta tags, so they don't grow too long.
Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in:
  • Title
    • <TITLE> Bold Headline </TITLE>
    • Your primary link!
    • Get their attention!
    • Get them to ask "What is this?"
    • <META NAME="description" CONTENT="what this is">
    • Your store front display on the web!
    • What have you got?
    • Why should I read it?
    • Try to keep it under two lines.
    • Use more pages, not longer meta descriptions!
    • <META NAME="keyword" CONTENT="word1, word2,...">
    • Your essential words
    • Primary words to index by
    • Primary words to find your page under
    • Help eliminate those NOT looking for your topic
    • Max about 1000 characters
    • Remember, attract users, not cruisers!
  • Header lines
    • Separate related but different sections
    • Is this section relevant to my problem?
    • Can I skip this section?
  • Navigation bars
    • <A NAME="word"> ... </A>
    • <A HREF="#word">Word </A>
    • Give users quick access within pages
  • Most important of all, The Text Itself!
    • Use keywords instead of "it"
    • Use them in meaningful phrases
  • Do NOT SPAM the Search Engines!
    • Do not string the same words over and over!
    • Do not hide words behind color backgrounds!
    • Do not jam keywords in meaningless phrases!
    • Different topics, Different pages!
  • Attract Users, not Cruisers
    • People talk about meaningful pages
    • People link to meaningful pages
    • People print and share meaningful pages with non-net friends and relatives
  • Remember: Content Sells!
To find out what keywords people are using to find your pages,
Subscribe to our Top 500 Custom report. Or our weekly Free Top 200 Report. And bookmark this site.

More on META tags at Search Engine Watch
Search engine comparisons at".

Search for Reports

Key Word: 
Use words or word fragments.

Subscribe to Free Top 200 Report

Email Address: 
Plain HTML (Netscape/IE)

Weekly Top 100 "Software" Query Phrases

#Rank Percent Query / Link
192 0.03682 free software
293 0.02723 software
311 0.02647 fax software
1234 0.01036 free software downloads
1856 0.00882 subliminal software offer
2041 0.00844 free fax software
2768 0.00729 email software
3505 0.00652 software cracks
3505-T 0.00652 dvd software
3931 0.00614 palm software
3931-T 0.00614 floorplan software
4482 0.00575 winfax software free
5796 0.00499 instant messenger spy software
5796-T 0.00499 free design software
5796-T 0.00499 crack download software
5796-T 0.00499 acereader speed reading software
6650 0.00460 software holdings
6650-T 0.00460 roof truss design software
6650-T 0.00460 juno software
6650-T 0.00460 internet bibliography books videos cdrom software web tutorial tips tricks
6650-T 0.00460 easy house plan software
6650-T 0.00460 download arabic software for kids
7852 0.00422 palm free software
7852-T 0.00422 home design software
7852-T 0.00422 ftp software
7852-T 0.00422 free labelling software
7852-T 0.00422 free download fax software
7852-T 0.00422 free antivirus software downloads
7852-T 0.00422 cd burning software
7852-T 0.00422 bandwidth throttle software
9162 0.00384 software house
9162-T 0.00384 keyboarding software
9162-T 0.00384 firewall software reviews
9162-T 0.00384 boat design software
9162-T 0.00384 bandwidth limit software
9162-T 0.00384 3d home design software
11116 0.00345 spy software programs
11116-T 0.00345 school software
11116-T 0.00345 planetarium software
11116-T 0.00345 neural network software
11116-T 0.00345 karaoke software
11116-T 0.00345 interior design software
11116-T 0.00345 hipaa training software
11116-T 0.00345 free computer fax software
11116-T 0.00345 dj software
11116-T 0.00345 demo software
11116-T 0.00345 crm software
11116-T 0.00345 accounting software
13425 0.00307 tv tuner card software
13425-T 0.00307 spyware remover software
13425-T 0.00307 spector spy software download
13425-T 0.00307 software serials downloads
13425-T 0.00307 snmp software
13425-T 0.00307 small business software
13425-T 0.00307 quilt software
13425-T 0.00307 picture downloader software
13425-T 0.00307 music software
13425-T 0.00307 kitchen design software
13425-T 0.00307 freeware software downloads
13425-T 0.00307 free palm software
13425-T 0.00307 free home design software
13425-T 0.00307 floor plan software
13425-T 0.00307 filemirrors by headlight software
13425-T 0.00307 dvd player software
13425-T 0.00307 compact flash recovery software
17074 0.00269 video editing software
17074-T 0.00269 tv software
17074-T 0.00269 translation software
17074-T 0.00269 software training
17074-T 0.00269 software development
17074-T 0.00269 proposal software
17074-T 0.00269 landscaping software
17074-T 0.00269 go daddy software
17074-T 0.00269 geneology software
17074-T 0.00269 fax software download
17074-T 0.00269 equine software
17074-T 0.00269 divx digest - software - page 1
17074-T 0.00269 clean browser - software bucks
17074-T 0.00269 anti virus software
21170 0.00230 writing software
21170-T 0.00230 virus protection software
21170-T 0.00230 tv tuner software
21170-T 0.00230 transender network software
21170-T 0.00230 token merkur software karte
21170-T 0.00230 subliminal encoding software
21170-T 0.00230 spy computer software
21170-T 0.00230 spreadsheet software
21170-T 0.00230 software quality framework
21170-T 0.00230 software for hacking email
21170-T 0.00230 software download
21170-T 0.00230 sms ringtone software
21170-T 0.00230 simmchem software
21170-T 0.00230 serifsoftware
21170-T 0.00230 realdata real estate software
21170-T 0.00230 project tracking software
21170-T 0.00230 proffessional photo editing software
21170-T 0.00230 pocket pc software
21170-T 0.00230 palm gps software
21170-T 0.00230 norton antivirus software
21170-T 0.00230 music software cakewalk
21170-T 0.00230 mpeg splitter software
Copyright (C) Mar 17, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 2607 "software" related queries sampled.
Know anyone else who could use a copy of this table?

Questions and Answers

How do I get a better position on the search engines?
A: First, see which search phrase "cyber street" has more of your kind of traffic. See "
Zero Competition".

Q: How often do you sample
A: We sample about three to six million queries a week, two to four thousand queries a minute.

Q: Which engines do you poll
A: As many as we can. Want a free report? Tell us how to get a reliable public peephole for an engine we don't already poll, and we'll give you a custom subscription free.

Q: What about down time?
A: Engines may become unavailable from time to time, and some even recycle fake query pages. Our own down time averages less than an hour or two a week. That's because we are UNIX based, with machines that run for months without crashing.

Q: What variations do you find between the engines?
A:The top items on the larger general purpose engines are quite similar. Often, the more common words may be a few positions higher or lower in rank on the different engines. There are FAR more variations hour to hour and day to day, than between engines. After all, the nature of our preoccupations changes on daily, weekly, and seasonal cycles. Hot news items usually hit all the engines.

Q: Isn't that like playing the stock market?
A: YES!You are investing in a stock market of themes and words. Where are you going to get the information to make a wise investment? Subscribe!

Q: What are the Custom reports like?
A: Just like this "Software" report. Some specialty keywords may have less than 500 queries, while others have a lot. It just depends on the topic.

Subscriptions to SE Reports

Don't see the keywords you need to know about? Want a longer report? Call us! 408-705-2284 10am - 7pm Pacific time to set up a consultation.

[ Reports: Dealers | Subscribe | Custom Keyword | Topical ]

Dealers and Affiliates:


General Keyword Products

  • Free subscription: Weekly list of the Top 200 keywords and search queries. (Like this report, but plain text.) (Please state what you wish to subscribe to.) Or use this handy form:

    E-Mail free Top 200 subscription to:
    Plain HTML (Netscape/IE)
  • Top 1,000 Weekly Weekly list of the Top 1,000 keywords and search engine queries. $20.00 408-705-2284, 10-7, Pacific time (1-10pm Eastern time)

Custom Keyword Products

  • One Shot: Pick up to six keywords or keyword fragments, and for $30, we will e-mail you one report. We'll even help you pick the words. Contact us! 408-705-2284
  • Top 500 Custom Weekly: We'll help you pick the words you need to track to keep up with your market, and send you larger reports like this sample -- up to 500 prhases and up to 500 keywords long for only $95 per year. Call 408-705-2284, 10-7pm Pacific time, (1-10pm Eastern time).
  • Web Consultants: Do you have five or more web clients? Want your name in front of your clients every week? Send them re-branded reports! Why five? At five, it is cheaper for you to become a dealer and resell the Top 500 Custom reports. And get your name on our Web Consultants list. You also get to send out free Top 200 reports under your name, and resell our other products and services. Call us! 408-705-2284

Daily Keyword Products

  • Nightly Top 3/24: Are you a news hound? Get the top three keywords for each of the past 24 hours, e-mailed each day. Specify whether you want the midnight (3am Eastern) or 7am (10am Eastern) edition. $195/year.
  • But you can get it FREE! Yes! Just mention us in any USENET forum, mailing list, or web page; mail a copy of the article to, and we'll give you a free one week subscription to the Nightly Top 3/24!
  • Temporary Home Page: Have a site but no home page yet? Want a search engine magnet for a temporary home page? Subscribe to the Top 1,000; and if you don't already have a home page on your web site, we'll give you one Top 500 Custom report, (one with phrases and words selected from six keywords appropriate for YOUR site,) for use as your temporary home page, complete with your company name, address, and phone number at the top and bottom. Free! Call 408-705-2284, 8am-10pm Pacific time, (1-11pm Eastern time).
  • Banner and text advertising on these pages is also available. (Bonk Business is a humor site we included for the fun of it.)
    • For a direct consultation with the source, call us at 408-705-2284, 10am-7pm Pacific time, (1-10pm Eastern time). Reports, help with site architecture, content, CGI-BIN scripts, document conversion and web traffic analysis. Over thirty years of corporate consulting experience to IBM, Apple, ITT, HP, SGI, iPIX, Adaptec, and many others. Providing web solutions since 1995. We accept credit cards over the phone.
    • offers consulting, reports, and other web promotion assistance. 408-705-2284

  • We Can Help

    Remember, just because a word or phrase is popular, does not mean it will bring a lot of hits, or that you even want the traffic it will bring! You need to focus on word groups and phrases that can give you favorable market share for your products. Aim to retain interested participants, not entertain those with nothing better to do. To get productive hits, learn what your customers are using in their search engine queries, the demographics of existing pages, and structure your web strategies around them. A good place to start, is looking in your logs for the queries that search engines bring to your site. See for more details on our log analysis services.

    We can help with:

    • Site architecture
    • Content generation
    • CGI-BIN programming
    • Site automation
    • Text Analysis Services
    • Documents to web conversion
    E-mail us: or call 408-705-2284 10am - 7pm Pacific time, 1pm - 10pm Eastern time.

    Report Copyright (C) 1998 - 2001, . Permission to forward limited numbers of copies granted provided report, this notice, and links remain intact.


    [ Subscribe: Dealers | Top | Custom Keyword | Topical ]

    Know Someone Who Could Use a Copy?

    This report is protected via international copyright conventions, all rights reserved. However, if you want to mail a copy to a FEW friends or co-workers for free, that's ok. You may also subscribe to other reports, some of which are free. And... If you mention us on a mailing list and tell us about it, you can get our Top 3/24 report for a week free!.

    Search Engine Reviews