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Top Fifteen "Insurance" Query Phrases

#Rank Percent Query / Link
86 0.55595 auto insurance
118 0.43250 insurance
137 0.40764 health insurance
194 0.36945 dental insurance
771 0.05950 car insurance
1273 0.03552 insurance companies
1311 0.03464 homeowners insurance
1602 0.02931 ccn insurance
1720 0.02753 equine insurance
1791 0.02664 freeway insurance
1961 0.02487 insurance quotes
2370 0.02131 life insurance
2370-T 0.02131 automobile insurance
2827 0.01865 get auto insurance quotes
2827-T 0.01865 california homeowners insurance
3801 0.01510 travel insurance
Copyright (C) Oct 7, 102 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1126 "insurance" related queries sampled.
(More phrases below statistics tables.)

This is about Traffic!

This is about traffic -- buying traffic -- and how to get more of it. It is about how people search, the words they use. Use their words -- often enough -- and you will be found.

Our custom reports help you find out

  • How people search in your market
  • What word combinations work best
  • Who's on top -- how leading brands rank
  • What people want to know about your products and services
In other words, how to get found -- even in highly contested markets!

Where is Your Cyber-Store?

Ever hear the first three rules of retailing?
Location, Location, Location!

So where is your store in cyber-space?

Your cyber-store store address is your keywords! Unless you are running a multi-million dollar advertising campaign, most people find you in the search engines by the words you use. If your words match match the words they search with, you get found. If you show them you have what they want right at the top, they will stay and look around your site.

Your internet store front is not your home page; it is your META Description tag, and the first use of each key word in your text. That is what people see in most of the search engine listings. It should tell people why they should look at your page.

If you understand these concepts, we can help you find the right words for your products and services. Our market research will help drive more traffic, more buying traffic to your web pages. Call us at 408-705-2284, 10 - 7 Pacific time. (1-11pm Eastern time)

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Weekly "Insurance" Keyword Statistics

Rank%QueriesSearch Term/
Link
Competing
Web Pages
Strength
As Q(Q/#Pg)
#1 389.4316 insurance 12946831 1.48516846
#2 200.1776 cft 40844 124.38830673
#3 68.0284 auto 12430396 0.04720332
#4 56.3943 health 36402861 0.01107674
#5 41.0302 dental 2074444 0.10289215
#6 37.4778 rs 4296136 0.04145213
#7 30.4618 ti 3983561 0.02953363
#8 15.1865 car 16183400 0.00180685
#9 15.0089 life 38497984 0.00074188
#10 14.6536 f
#11 13.9432 quotes 3823134 0.00644733
#12 11.0124 company 46919705 0.00032771
#13 9.1474 lt121s1 149 71.20134228
#14 9.0586 aic 196764 0.05287553
#15 8.8810 f
#16 7.2824 homeowners 483819 0.01389776
#17 7.0160 companies 17269046 0.00036140
#18 6.8384 of
#19 5.7726 ah 2819755 0.00149836
#20 5.0622 american 33203622 0.00009785
#21 4.9734 california 14263013 0.00021987
#22 4.8845 travel 19537508 0.00015483
#22 -T 4.8845 pam 1278921 0.00236528
#24 4.6181 ccn
#24 -T 4.6181 b 121771888 0.00002221
#26 4.1741 term 15491502 0.00014259
#26 -T 4.1741 state 60181839 0.00003671
#26 -T 4.1741 equine 351124 0.00629122
#29 3.9076 in
#29 -T 3.9076 canada 17549763 0.00011031
#31 3.7300 medical 17449476 0.00010109
#32 3.3748 uk 35183010 0.00004104
#32 -T 3.3748 pkm 13034 0.11078717
#32 -T 3.3748 for
#32 -T 3.3748 department 27929312 0.00005170
#36 3.1083 freeway 367313 0.00333503
#37 3.0195 quote 4481994 0.00025792
#37 -T 3.0195 caravan 417366 0.00276975
#39 2.9307 a
#40 2.7531 national 35209362 0.00002729
#40 -T 2.7531 care 22281934 0.00004313
#42 2.6643 automobile 1590591 0.00056583
#43 2.4867 geico 31527 0.02486757
#43 -T 2.4867 florida 9429495 0.00008314
#45 2.3091 progressive 1369890 0.00049347
#46 2.2202 online
#46 -T 2.2202 home 156431724 0.00000400
#48 2.1314 long 33841729 0.00001702
#48 -T 2.1314 liability 3074486 0.00018735
#50 2.0426 s
#50 -T 2.0426 mutual 2363309 0.00022384
Rank%QueriesSearch Term/
Link
Competing
Web Pages
Strength
As Q(Q/#Pg)
#52 1.9538 to
#52 -T 1.9538 get 64719408 0.00000748
#52 -T 1.9538 f
#52 -T 1.9538 cheap 2463880 0.00019644
#56 1.8650 pet 3193161 0.00013811
#57 1.7762 farm 6277859 0.00006372
#57 -T 1.7762 agents 5231248 0.00007646
#59 1.6874 family 38258292 0.00000944
#59 -T 1.6874 century
#59 -T 1.6874 celtic 909282 0.00039702
#62 1.5986 renters 87299 0.00371138
#62 -T 1.5986 motorcycle 1026440 0.00031565
#62 -T 1.5986 free
#65 1.5098 nj 4913661 0.00005882
#65 -T 1.5098 motor 5907538 0.00004892
#65 -T 1.5098 group 40355971 0.00000716
#65 -T 1.5098 best 41065037 0.00000704
#69 1.4210 texas 12121946 0.00002112
#69 -T 1.4210 risk 9018530 0.00002839
#69 -T 1.4210 rates 10154948 0.00002521
#69 -T 1.4210 farmers 1647917 0.00015535
#69 -T 1.4210 f
#74 1.3321 supplemental 779151 0.00028878
#74 -T 1.3321 mercury 2176600 0.00010337
#74 -T 1.3321 allstate 119683 0.00187997
#74 -T 1.3321 aarp 124081 0.00181333
#78 1.2433 horse 5560036 0.00003525
#78 -T 1.2433 direct
#78 -T 1.2433 cost 19090335 0.00001027
#78 -T 1.2433 business 59986591 0.00000327
#78 -T 1.2433 america 15226382 0.00001287
#83 1.1545 policy 17926723 0.00000943
#83 -T 1.1545 ontario 4460948 0.00003788
#83 -T 1.1545 license 7420700 0.00002277
#83 -T 1.1545 institute 13713841 0.00001232
#83 -T 1.1545 association 22039706 0.00000767
#88 1.0657 professional 14122341 0.00001020
#89 0.9769 penn 1365459 0.00008861
#89 -T 0.9769 michigan 6063830 0.00001995
#89 -T 0.9769 low 16132034 0.00000750
#89 -T 0.9769 general 38062290 0.00000318
#89 -T 0.9769 commissioner 2124498 0.00005695
#89 -T 0.9769 canadian 6329514 0.00001912
#89 -T 0.9769 agency 9880544 0.00001225
#96 0.8881 workers 5485370 0.00001823
#96 -T 0.8881 union 10054227 0.00000995
#96 -T 0.8881 the
#96 -T 0.8881 s
#96 -T 0.8881 ratings 1923839 0.00005198
Copyright (C) Oct 7, 102 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1126 "insurance" related queries sampled.
Know anyone else who could use a copy of this table? Tell them about it! Bookmark us, and put a link to us in your site. Then tell us about that link on your site, and we'll send you a week's free Top 3/24.

Explanation of terms

  • Rank: Number of items more popular than this one. Based on samples selected for "Insurance".
  • Where -T denotes a tie, counting does not stop.
  • Percent: Percentage use in queries using "Insurance".
    Percentage is based upon 1126 "insurance" related queries sampled.
  • Competing pages: Pages found for the single keyword named in the line.
  • Strength: Very crude measure of the traffic a keyword may attract.Strength = #Queries x ( #Queries / #Web pages )
  • Links are to the statistical report page for the selected word.

"Insurance" Web Page Demographics

Writing "Insurance" web pages? Use META keywords with more market share -- less existing page competition, yet fair usage in queries related to your main topic. Why compete head-on in keyword neighborhoods where page demographics give you poor market share? Go where "Insurance" competition is less fierce, and each query for your keywords is more likely to get you responsive hits. Writing for other keywords? Subscribe to a report listing your most important words. We can help you with that. E-Mail Webmaster@mall-net.com

Most search engines only scan the first thousand characters of the meta tags, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you.

What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects.

You are not accepting e-mail? Then you are turning away prospective customers who want more detail than you present on your web pages. Yet if your pages attract too many cruisers and tire kickers, you will drown trying to keep up with your e-mail.

The answer is "narrow-casting" your pages to specific demographic market clusters based upon what vocabulary your prospective customers are using when they ask about your products.

Use those words and phrases to target your web pages to interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers.

Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)

"Insurance" Web Queries

This web market research report is based on a statistical sampling of "Insurance" matching keywords used in searches on the World Wide Web. Click on the keyword links in the tables for reports on associated keywords.

How To Use This Market Research Report

There are two sources of keywords: Your customers and your customers! Find what words your customers have used to find you by looking through your web server logs. Find the words you are not found by, by using our more selective custom reports. Then use those words in your text, headers, and meta tags.
  • To help you write pages people want to read:
    • To see which topics people look for more often.
    • To identify Targets of Opportunity -- sub-topic areas with growing interest within your topic.
    • To identify hot words to put in titles and headers to keep your readers reading.
  • To help you build your search engine strategy:
    • To see how many pages compete over your keywords.
    • To identify keywords with less competition, where your pages can have more effect.
    • To see which topic specific keywords to put in the first 1000 characters of your meta tags.
    • To weed out the less valuable keywords from your Meta tags, so they don't grow too long.
Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in:
  • Title
    • <TITLE> Bold Headline </TITLE>
    • Your primary link!
    • Get their attention!
    • Get them to ask "What is this?"
  • META DESCRIPTION tag
    • <META NAME="description" CONTENT="what this is">
    • Your store front display on the web!
    • What have you got?
    • Why should I read it?
    • Try to keep it under two lines.
    • Use more pages, not longer meta descriptions!
  • META KEYWORD tag
    • <META NAME="keyword" CONTENT="word1, word2,...">
    • Your essential words
    • Primary words to index by
    • Primary words to find your page under
    • Help eliminate those NOT looking for your topic
    • Max about 1000 characters
    • Remember, attract users, not cruisers!
  • Header lines
    • Separate related but different sections
    • Is this section relevant to my problem?
    • Can I skip this section?
  • Navigation bars
    • <A NAME="word"> ... </A>
    • <A HREF="#word">Word </A>
    • Give users quick access within pages
  • Most important of all, The Text Itself!
    • Use keywords instead of "it"
    • Use them in meaningful phrases
  • Do NOT SPAM the Search Engines!
    • Do not string the same words over and over!
    • Do not hide words behind color backgrounds!
    • Do not jam keywords in meaningless phrases!
    • Different topics, Different pages!
  • Attract Users, not Cruisers
    • People talk about meaningful pages
    • People link to meaningful pages
    • People print and share meaningful pages with non-net friends and relatives
  • Remember: Content Sells!
To find out what keywords people are using to find your pages,
Subscribe to our Top 500 Custom report. Or our weekly Free Top 200 Report. And bookmark this site.

More on META tags at Search Engine Watch
Search engine comparisons at Notess.com".

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Key Word: 
Use words or word fragments.

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Weekly Top 100 "Insurance" Query Phrases

#Rank Percent Query / Link
86 0.55595 auto insurance
118 0.43250 insurance
137 0.40764 health insurance
194 0.36945 dental insurance
771 0.05950 car insurance
1273 0.03552 insurance companies
1311 0.03464 homeowners insurance
1602 0.02931 ccn insurance
1720 0.02753 equine insurance
1791 0.02664 freeway insurance
1961 0.02487 insurance quotes
2370 0.02131 life insurance
2370-T 0.02131 automobile insurance
2827 0.01865 get auto insurance quotes
2827-T 0.01865 california homeowners insurance
3801 0.01510 travel insurance
4150 0.01421 pet insurance
4150-T 0.01421 american family insurance
4579 0.01332 cheap travel insurance
4579-T 0.01332 celtic insurance company
5612 0.01155 motorcycle insurance
5612-T 0.01155 dental insurance quotes
6304 0.01066 mercury insurance
6304-T 0.01066 insurance policy quotes
6304-T 0.01066 ccn health insurance
7299 0.00977 progressive insurance
7299-T 0.00977 motor caravan insurance
7299-T 0.00977 auto insurance quotes
7299-T 0.00977 21st century insurance
8410 0.00888 state farm insurance
8410-T 0.00888 medical insurance
8410-T 0.00888 car insurance quotes
10024 0.00799 travelers insurance
10024-T 0.00799 geico car insurance quote
12018 0.00710 tesco insurance
12018-T 0.00710 term insurance quotes
12018-T 0.00710 renters insurance
12018-T 0.00710 progressive car insurance
12018-T 0.00710 horse mortality insurance
12018-T 0.00710 home insurance quotes
12018-T 0.00710 farmers insurance
12018-T 0.00710 caravan insurance
15236 0.00622 touring caravan insurance
15236-T 0.00622 supplemental health insurance
15236-T 0.00622 insurance institute
15236-T 0.00622 geico direct insurance
15236-T 0.00622 free insurance quotes
15236-T 0.00622 equine insurance appraiser
15236-T 0.00622 churchill insurance
15236-T 0.00622 ccn medical insurance
15236-T 0.00622 auto insurance quotes canada
15236-T 0.00622 aa car insurance
19220 0.00533 social insurance numbers
19220-T 0.00533 satellite insurance risk rates premiums
19220-T 0.00533 long term health care insurance
19220-T 0.00533 long term care insurance
19220-T 0.00533 life insurance leads
19220-T 0.00533 life choice insurance
19220-T 0.00533 horse insurance
19220-T 0.00533 homeowners insurance calculator
19220-T 0.00533 cost of medical insurance in florida
19220-T 0.00533 best auto insurance canada
19220-T 0.00533 allstate insurance
19220-T 0.00533 aflac insurance
19220-T 0.00533 aarp supplemental health insurance
19220-T 0.00533 21st century insurance company
27230 0.00444 prudential insurance company of america
27230-T 0.00444 penn treaty long term care insurance
27230-T 0.00444 penn insurance
27230-T 0.00444 nj car insurance
27230-T 0.00444 modern american insurance
27230-T 0.00444 minibus insurance uk
27230-T 0.00444 insurance jobs
27230-T 0.00444 geico insurance
27230-T 0.00444 freeway auto insurance
27230-T 0.00444 find auto insurance pay online
27230-T 0.00444 erie insurance
27230-T 0.00444 cheap car insurance
27230-T 0.00444 auto insurance canada
27230-T 0.00444 american equine insurance
27230-T 0.00444 aarp automobile insurance
36841 0.00355 wyoming department of insurance
36841-T 0.00355 unemployment insurance
36841-T 0.00355 travel insurance uk
36841-T 0.00355 travel insurance online
36841-T 0.00355 texas childrens health insurance
36841-T 0.00355 swann insurance
36841-T 0.00355 state insurance department
36841-T 0.00355 state compensation insurance fund
36841-T 0.00355 specialty insurance
36841-T 0.00355 self funded insurance
36841-T 0.00355 selecting a disability income insurance carrier
36841-T 0.00355 renters insurance quotes
36841-T 0.00355 professional liability insurance
36841-T 0.00355 national union fire insurance
36841-T 0.00355 moirtgage life insurance leads
36841-T 0.00355 low cost car insurance
36841-T 0.00355 low auto insurance in california
36841-T 0.00355 long t4erm care insurance
36841-T 0.00355 life insurance for children
36841-T 0.00355 homeowners insurance northern california
Copyright (C) Oct 7, 102 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1126 "insurance" related queries sampled.
Know anyone else who could use a copy of this table?

Questions and Answers

How do I get a better position on the search engines?
A: First, see which search phrase "cyber street" has more of your kind of traffic. See "
Zero Competition".

Q: How often do you sample
A: We sample about three to six million queries a week, two to four thousand queries a minute.

Q: Which engines do you poll
A: As many as we can. Want a free report? Tell us how to get a reliable public peephole for an engine we don't already poll, and we'll give you a custom subscription free.

Q: What about down time?
A: Engines may become unavailable from time to time, and some even recycle fake query pages. Our own down time averages less than an hour or two a week. That's because we are UNIX based, with machines that run for months without crashing.

Q: What variations do you find between the engines?
A:The top items on the larger general purpose engines are quite similar. Often, the more common words may be a few positions higher or lower in rank on the different engines. There are FAR more variations hour to hour and day to day, than between engines. After all, the nature of our preoccupations changes on daily, weekly, and seasonal cycles. Hot news items usually hit all the engines.

Q: Isn't that like playing the stock market?
A: YES!You are investing in a stock market of themes and words. Where are you going to get the information to make a wise investment? Subscribe!

Q: What are the Custom reports like?
A: Just like this "Insurance" report. Some specialty keywords may have less than 500 queries, while others have a lot. It just depends on the topic.


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