Site Psych


The Very Best Market Research On The Web!

Over 30,000 people get their market research
from SE REPORT every week. Shouldn't you?

Do you want more traffic, or more Sales?

Your customers use the Search Engines!
Are they finding you? Or your competition?
Discover all the words they use for your products and services!

These are short sample reports to illustrate the kinds of information we can provide for your market. These samples won't help you! You need to target the words your prospects use when searching for things related to your ideas, products, and services; not Britney Spears and warez. For help developing a market strategy specific to your market, talk to a live consultant at 408-705-2284. 10-7 Pacific, 1-10 Eastern time. Tap three generations of consulting experience; serving the web since 1995, the world since 1933.

[ Keyword Stats | Query List | News | How to Use | Subscribe | Top 100 ]

Top Fifteen "American" Query Phrases

#Rank Percent Query / Link
101 0.06074 american airlines
120 0.05621 american idol
541 0.02176 american express
2041 0.00997 american heart association
2485 0.00907 american beauty
2768 0.00861 american kennel club
2768-T 0.00861 american flag
2768-T 0.00861 american
3097 0.00816 all american modular homes
3505 0.00771 moduler american homes
4482 0.00680 native americans
4482-T 0.00680 american pie 3
5052 0.00635 native american computer wallpaper
5796 0.00589 american library association
5796-T 0.00589 american history
5796-T 0.00589 american cancer society
Copyright (C) Mar 17, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 2206 "american" related queries sampled.
(More phrases below statistics tables.)

This is about Traffic!

This is about traffic -- buying traffic -- and how to get more of it. It is about how people search, the words they use. Use their words -- often enough -- and you will be found.

Our custom reports help you find out

  • How people search in your market
  • What word combinations work best
  • Who's on top -- how leading brands rank
  • What people want to know about your products and services
In other words, how to get found -- even in highly contested markets!

Where is Your Cyber-Store?

Ever hear the first three rules of retailing?
Location, Location, Location!

So where is your store in cyber-space?

Your cyber-store store address is your keywords! Unless you are running a multi-million dollar advertising campaign, most people find you in the search engines by the words you use. If your words match match the words they search with, you get found. If you show them you have what they want right at the top, they will stay and look around your site.

Your internet store front is not your home page; it is your META Description tag, and the first use of each key word in your text. That is what people see in most of the search engine listings. It should tell people why they should look at your page.

If you understand these concepts, we can help you find the right words for your products and services. Our market research will help drive more traffic, more buying traffic to your web pages. Call us at 408-705-2284, 10 - 7 Pacific time. (1-11pm Eastern time)

Search for Reports

Key Word: 
Use words or word fragments.

Subscribe to Free Top 200 Report

Email Address: 
Plain HTML (Netscape/IE)

Weekly "American" Keyword Statistics

Rank%QueriesSearch Term/
Web Pages
As Q(Q/#Pg)
#1 186.8994 american 33203622 0.51196610
#2 102.1759 cft 40844 124.38830673
#3 19.1296 rs 4296136 0.04145213
#4 15.5485 ti 3983561 0.02953363
#5 13.6899 of
#5 -T 13.6899 native 4529077 0.02013744
#7 10.6528 association 22039706 0.00250570
#8 10.1995 the
#9 8.3409 idol 284328 0.11907375
#10 7.7063 airlines 2217618 0.01303200
#11 7.6156 african 4462217 0.00632511
#12 7.4796 f
#13 6.4823 in
#14 5.5304 americans 2987772 0.00498164
#15 5.4397 history 31079389 0.00046333
#16 4.6691 lt121s1 149 71.20134228
#17 4.6238 aic 196764 0.05287553
#18 4.5331 f
#19 3.8985 pictures 19803184 0.00037348
#20 3.3545 north 21460972 0.00025516
#21 3.0372 society 18481322 0.00024289
#21 -T 3.0372 flag 5657111 0.00079351
#23 2.9918 war 16453508 0.00026475
#23 -T 2.9918 homes 7124534 0.00061141
#23 -T 2.9918 com 273846990 0.00001591
#26 2.9465 ah 2819755 0.00149836
#27 2.8558 to
#28 2.7652 all 243653488 0.00001527
#29 2.4932 pam 1278921 0.00236528
#30 2.3572 b 121771888 0.00002221
#31 2.1306 pottery 843833 0.00261782
#32 1.9946 s
#32 -T 1.9946 racing 6175319 0.00031351
#32 -T 1.9946 institute 13713841 0.00014117
#32 -T 1.9946 home 156431724 0.00001238
#36 1.9492 revolution 2281768 0.00081034
#37 1.9039 standard 19267782 0.00009155
#38 1.8586 americana 435660 0.00385851
#39 1.8132 south 26201961 0.00006106
#40 1.7226 pkm 13034 0.11078717
#40 -T 1.7226 pie 1267352 0.00113938
#40 -T 1.7226 culture 10088071 0.00014314
#40 -T 1.7226 company 46919705 0.00003078
#40 -T 1.7226 a
#45 1.6772 journal 13634115 0.00010041
#46 1.5866 black 36492999 0.00003357
#46 -T 1.5866 art 30653967 0.00003996
#48 1.5413 life 38497984 0.00003003
#48 -T 1.5413 beauty 2914472 0.00039664
#50 1.4959 on
#51 1.4506 heart 11716781 0.00008740
Rank%QueriesSearch Term/
Web Pages
As Q(Q/#Pg)
#51 -T 1.4506 eagle 2627037 0.00038979
#51 -T 1.4506 british 7061761 0.00014501
#54 1.4053 wheels 1910939 0.00050289
#54 -T 1.4053 wallpaper 810936 0.00118505
#54 -T 1.4053 music 34306675 0.00002801
#54 -T 1.4053 medical 17449476 0.00005507
#58 1.3146 japanese 16217714 0.00005186
#58 -T 1.3146 club 19956507 0.00004214
#60 1.2693 women 24865871 0.00003153
#60 -T 1.2693 english 21159634 0.00003705
#60 -T 1.2693 civil 6781736 0.00011560
#63 1.2239 movement 4685053 0.00015560
#63 -T 1.2239 inc 45025222 0.00001619
#63 -T 1.2239 century 8526086 0.00008550
#66 1.1786 mexican 1640602 0.00041204
#66 -T 1.1786 great 41178307 0.00001642
#66 -T 1.1786 education 34374165 0.00001967
#66 -T 1.1786 bear 4267305 0.00015841
#70 1.1333 new 149861766 0.00000417
#71 1.0879 literature 6268370 0.00009189
#71 -T 1.0879 f
#71 -T 1.0879 college 26389175 0.00002183
#71 -T 1.0879 an 253078127 0.00000228
#75 1.0426 products 37976882 0.00001393
#75 -T 1.0426 girl 7908546 0.00006689
#77 0.9973 library 25696577 0.00001884
#77 -T 0.9973 latin 5737007 0.00008436
#77 -T 0.9973 kennel 494041 0.00097968
#77 -T 0.9973 heritage 1338394 0.00036163
#77 -T 0.9973 first 77290018 0.00000626
#82 0.9519 internationa 35317253 0.00001249
#82 -T 0.9519 furniture 4326202 0.00010194
#82 -T 0.9519 french 11650132 0.00003785
#82 -T 0.9519 center 42213314 0.00001045
#86 0.9066 mortgage 5982064 0.00006687
#86 -T 0.9066 language 17048153 0.00002346
#86 -T 0.9066 from 270394286 0.00000148
#86 -T 0.9066 cultural 6080293 0.00006579
#90 0.8613 online
#90 -T 0.8613 modular 873048 0.00041349
#90 -T 0.8613 lyrics 3415793 0.00010569
#90 -T 0.8613 indians 1663819 0.00021697
#90 -T 0.8613 famous 3464737 0.00010419
#95 0.8160 to
#95 -T 0.8160 network 40124939 0.00000807
#95 -T 0.8160 movie 11944983 0.00002712
#95 -T 0.8160 free
#95 -T 0.8160 family 38258292 0.00000847
#95 -T 0.8160 dream 5426135 0.00005971
Copyright (C) Mar 17, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 2206 "american" related queries sampled.
Know anyone else who could use a copy of this table? Tell them about it! Bookmark us, and put a link to us in your site. Then tell us about that link on your site, and we'll send you a week's free Top 3/24.

Explanation of terms

  • Rank: Number of items more popular than this one. Based on samples selected for "American".
  • Where -T denotes a tie, counting does not stop.
  • Percent: Percentage use in queries using "American".
    Percentage is based upon 2206 "american" related queries sampled.
  • Competing pages: Pages found for the single keyword named in the line.
  • Strength: Very crude measure of the traffic a keyword may attract.Strength = #Queries x ( #Queries / #Web pages )
  • Links are to the statistical report page for the selected word.

"American" Web Page Demographics

Writing "American" web pages? Use META keywords with more market share -- less existing page competition, yet fair usage in queries related to your main topic. Why compete head-on in keyword neighborhoods where page demographics give you poor market share? Go where "American" competition is less fierce, and each query for your keywords is more likely to get you responsive hits. Writing for other keywords? Subscribe to a report listing your most important words. We can help you with that. E-Mail

Most search engines only scan the first thousand characters of the meta tags, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you.

What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects.

You are not accepting e-mail? Then you are turning away prospective customers who want more detail than you present on your web pages. Yet if your pages attract too many cruisers and tire kickers, you will drown trying to keep up with your e-mail.

The answer is "narrow-casting" your pages to specific demographic market clusters based upon what vocabulary your prospective customers are using when they ask about your products.

Use those words and phrases to target your web pages to interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers.

Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)

"American" Web Queries

This web market research report is based on a statistical sampling of "American" matching keywords used in searches on the World Wide Web. Click on the keyword links in the tables for reports on associated keywords.

How To Use This Market Research Report

There are two sources of keywords: Your customers and your customers! Find what words your customers have used to find you by looking through your web server logs. Find the words you are not found by, by using our more selective custom reports. Then use those words in your text, headers, and meta tags.
  • To help you write pages people want to read:
    • To see which topics people look for more often.
    • To identify Targets of Opportunity -- sub-topic areas with growing interest within your topic.
    • To identify hot words to put in titles and headers to keep your readers reading.
  • To help you build your search engine strategy:
    • To see how many pages compete over your keywords.
    • To identify keywords with less competition, where your pages can have more effect.
    • To see which topic specific keywords to put in the first 1000 characters of your meta tags.
    • To weed out the less valuable keywords from your Meta tags, so they don't grow too long.
Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in:
  • Title
    • <TITLE> Bold Headline </TITLE>
    • Your primary link!
    • Get their attention!
    • Get them to ask "What is this?"
    • <META NAME="description" CONTENT="what this is">
    • Your store front display on the web!
    • What have you got?
    • Why should I read it?
    • Try to keep it under two lines.
    • Use more pages, not longer meta descriptions!
    • <META NAME="keyword" CONTENT="word1, word2,...">
    • Your essential words
    • Primary words to index by
    • Primary words to find your page under
    • Help eliminate those NOT looking for your topic
    • Max about 1000 characters
    • Remember, attract users, not cruisers!
  • Header lines
    • Separate related but different sections
    • Is this section relevant to my problem?
    • Can I skip this section?
  • Navigation bars
    • <A NAME="word"> ... </A>
    • <A HREF="#word">Word </A>
    • Give users quick access within pages
  • Most important of all, The Text Itself!
    • Use keywords instead of "it"
    • Use them in meaningful phrases
  • Do NOT SPAM the Search Engines!
    • Do not string the same words over and over!
    • Do not hide words behind color backgrounds!
    • Do not jam keywords in meaningless phrases!
    • Different topics, Different pages!
  • Attract Users, not Cruisers
    • People talk about meaningful pages
    • People link to meaningful pages
    • People print and share meaningful pages with non-net friends and relatives
  • Remember: Content Sells!
To find out what keywords people are using to find your pages,
Subscribe to our Top 500 Custom report. Or our weekly Free Top 200 Report. And bookmark this site.

More on META tags at Search Engine Watch
Search engine comparisons at".

Search for Reports

Key Word: 
Use words or word fragments.

Subscribe to Free Top 200 Report

Email Address: 
Plain HTML (Netscape/IE)

Weekly Top 100 "American" Query Phrases

#Rank Percent Query / Link
101 0.06074 american airlines
120 0.05621 american idol
541 0.02176 american express
2041 0.00997 american heart association
2485 0.00907 american beauty
2768 0.00861 american kennel club
2768-T 0.00861 american flag
2768-T 0.00861 american
3097 0.00816 all american modular homes
3505 0.00771 moduler american homes
4482 0.00680 native americans
4482-T 0.00680 american pie 3
5052 0.00635 native american computer wallpaper
5796 0.00589 american library association
5796-T 0.00589 american history
5796-T 0.00589 american cancer society
6650 0.00544 american thyroid association
6650-T 0.00544 american rail tours 800
6650-T 0.00544 american macine hydraulics inc
6650-T 0.00544 american indian movement history
6650-T 0.00544 american homeowners association
6650-T 0.00544 american automobile association
7852 0.00499 1950s american clothes style
9162 0.00453 the quiet american
9162-T 0.00453 american alligator
11116 0.00408 native american crafts
11116-T 0.00408 crocheted american flags
11116-T 0.00408 americana decorating ideas
11116-T 0.00408 american history x
11116-T 0.00408 american funds
13425 0.00363 mexican american culture
13425-T 0.00363 images of american bombing
13425-T 0.00363 differences in mexican american culture
13425-T 0.00363 americandebt
13425-T 0.00363 american woodworker october 2002
13425-T 0.00363 american rubber technologies recycled tire mulch manufacturing products j
13425-T 0.00363 american revolution
13425-T 0.00363 american real estate network the
13425-T 0.00363 american racing custom wheels
13425-T 0.00363 american pottery marks
13425-T 0.00363 american medical association
13425-T 0.00363 american heritage dictionary
13425-T 0.00363 american educational system
13425-T 0.00363 american eagle luger
13425-T 0.00363 american diabetes association
13425-T 0.00363 american black bear
17074 0.00317 project for the new american century
17074-T 0.00317 nude native american
17074-T 0.00317 native american pictures
17074-T 0.00317 directv americano
17074-T 0.00317 american university
17074-T 0.00317 american standard
17074-T 0.00317 american revelution
17074-T 0.00317 american red cross
17074-T 0.00317 american racing equipment wheels
17074-T 0.00317 american pottery identification marks rumrill
17074-T 0.00317 american heirloom pool tables
17074-T 0.00317 american girl
17074-T 0.00317 american film institute
17074-T 0.00317 american eagle outfitters
17074-T 0.00317 american bulldog
17074-T 0.00317 american airlines center
17074-T 0.00317 all american girl
21170 0.00272 wwi american culture
21170-T 0.00272 woodbridge american schools
21170-T 0.00272 scientific american
21170-T 0.00272 north american outdoor products
21170-T 0.00272 native american jewelry for men
21170-T 0.00272 native american indian pottery on ebay
21170-T 0.00272 native american history
21170-T 0.00272 native american animal symbols
21170-T 0.00272 native american
21170-T 0.00272 jokes french american relationship
21170-T 0.00272 japanese american cultural miscommunication story
21170-T 0.00272 japanese american cultural miscommunication article
21170-T 0.00272 history of mexican american immigration to the u s
21170-T 0.00272 great american paintball
21170-T 0.00272 chinese-american
21170-T 0.00272 americanfunds com
21170-T 0.00272 american wedding movie
21170-T 0.00272 american standard parts
21170-T 0.00272 american sign language
21170-T 0.00272 american shelter
21170-T 0.00272 american revolution order of battle
21170-T 0.00272 american racing rims
21170-T 0.00272 american racing
21170-T 0.00272 american products company
21170-T 0.00272 american pie
21170-T 0.00272 american music supply
21170-T 0.00272 american mensa
21170-T 0.00272 american literature
21170-T 0.00272 american life
21170-T 0.00272 american legion
21170-T 0.00272 american insane asylum
21170-T 0.00272 american indians pictures
21170-T 0.00272 american idol results
21170-T 0.00272 american idol manslaughter finals
21170-T 0.00272 american hardware home
21170-T 0.00272 american forestry technology
21170-T 0.00272 american flag crochet pattern
21170-T 0.00272 american finance association january 2003
Copyright (C) Mar 17, 103 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 2206 "american" related queries sampled.
Know anyone else who could use a copy of this table?

Questions and Answers

How do I get a better position on the search engines?
A: First, see which search phrase "cyber street" has more of your kind of traffic. See "
Zero Competition".

Q: How often do you sample
A: We sample about three to six million queries a week, two to four thousand queries a minute.

Q: Which engines do you poll
A: As many as we can. Want a free report? Tell us how to get a reliable public peephole for an engine we don't already poll, and we'll give you a custom subscription free.

Q: What about down time?
A: Engines may become unavailable from time to time, and some even recycle fake query pages. Our own down time averages less than an hour or two a week. That's because we are UNIX based, with machines that run for months without crashing.

Q: What variations do you find between the engines?
A:The top items on the larger general purpose engines are quite similar. Often, the more common words may be a few positions higher or lower in rank on the different engines. There are FAR more variations hour to hour and day to day, than between engines. After all, the nature of our preoccupations changes on daily, weekly, and seasonal cycles. Hot news items usually hit all the engines.

Q: Isn't that like playing the stock market?
A: YES!You are investing in a stock market of themes and words. Where are you going to get the information to make a wise investment? Subscribe!

Q: What are the Custom reports like?
A: Just like this "American" report. Some specialty keywords may have less than 500 queries, while others have a lot. It just depends on the topic.

Subscriptions to SE Reports

Don't see the keywords you need to know about? Want a longer report? Call us! 408-705-2284 10am - 7pm Pacific time to set up a consultation.

[ Reports: Dealers | Subscribe | Custom Keyword | Topical ]

Dealers and Affiliates:


General Keyword Products

  • Free subscription: Weekly list of the Top 200 keywords and search queries. (Like this report, but plain text.) (Please state what you wish to subscribe to.) Or use this handy form:

    E-Mail free Top 200 subscription to:
    Plain HTML (Netscape/IE)
  • Top 1,000 Weekly Weekly list of the Top 1,000 keywords and search engine queries. $20.00 408-705-2284, 10-7, Pacific time (1-10pm Eastern time)

Custom Keyword Products

  • One Shot: Pick up to six keywords or keyword fragments, and for $30, we will e-mail you one report. We'll even help you pick the words. Contact us! 408-705-2284
  • Top 500 Custom Weekly: We'll help you pick the words you need to track to keep up with your market, and send you larger reports like this sample -- up to 500 prhases and up to 500 keywords long for only $95 per year. Call 408-705-2284, 10-7pm Pacific time, (1-10pm Eastern time).
  • Web Consultants: Do you have five or more web clients? Want your name in front of your clients every week? Send them re-branded reports! Why five? At five, it is cheaper for you to become a dealer and resell the Top 500 Custom reports. And get your name on our Web Consultants list. You also get to send out free Top 200 reports under your name, and resell our other products and services. Call us! 408-705-2284

Daily Keyword Products

  • Nightly Top 3/24: Are you a news hound? Get the top three keywords for each of the past 24 hours, e-mailed each day. Specify whether you want the midnight (3am Eastern) or 7am (10am Eastern) edition. $195/year.
  • But you can get it FREE! Yes! Just mention us in any USENET forum, mailing list, or web page; mail a copy of the article to, and we'll give you a free one week subscription to the Nightly Top 3/24!
  • Temporary Home Page: Have a site but no home page yet? Want a search engine magnet for a temporary home page? Subscribe to the Top 1,000; and if you don't already have a home page on your web site, we'll give you one Top 500 Custom report, (one with phrases and words selected from six keywords appropriate for YOUR site,) for use as your temporary home page, complete with your company name, address, and phone number at the top and bottom. Free! Call 408-705-2284, 8am-10pm Pacific time, (1-11pm Eastern time).
  • Banner and text advertising on these pages is also available. (Bonk Business is a humor site we included for the fun of it.)
    • For a direct consultation with the source, call us at 408-705-2284, 10am-7pm Pacific time, (1-10pm Eastern time). Reports, help with site architecture, content, CGI-BIN scripts, document conversion and web traffic analysis. Over thirty years of corporate consulting experience to IBM, Apple, ITT, HP, SGI, iPIX, Adaptec, and many others. Providing web solutions since 1995. We accept credit cards over the phone.
    • offers consulting, reports, and other web promotion assistance. 408-705-2284

  • We Can Help

    Remember, just because a word or phrase is popular, does not mean it will bring a lot of hits, or that you even want the traffic it will bring! You need to focus on word groups and phrases that can give you favorable market share for your products. Aim to retain interested participants, not entertain those with nothing better to do. To get productive hits, learn what your customers are using in their search engine queries, the demographics of existing pages, and structure your web strategies around them. A good place to start, is looking in your logs for the queries that search engines bring to your site. See for more details on our log analysis services.

    We can help with:

    • Site architecture
    • Content generation
    • CGI-BIN programming
    • Site automation
    • Text Analysis Services
    • Documents to web conversion
    E-mail us: or call 408-705-2284 10am - 7pm Pacific time, 1pm - 10pm Eastern time.

    Report Copyright (C) 1998 - 2001, . Permission to forward limited numbers of copies granted provided report, this notice, and links remain intact.


    [ Subscribe: Dealers | Top | Custom Keyword | Topical ]

    Know Someone Who Could Use a Copy?

    This report is protected via international copyright conventions, all rights reserved. However, if you want to mail a copy to a FEW friends or co-workers for free, that's ok. You may also subscribe to other reports, some of which are free. And... If you mention us on a mailing list and tell us about it, you can get our Top 3/24 report for a week free!.

    Search Engine Reviews