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These are short sample reports to illustrate the kinds of information we can provide for your market. These samples won't help you! You need to target the words your prospects use when searching for things related to your ideas, products, and services; not Britney Spears and warez. For help developing a market strategy specific to your market, talk to a live consultant at 408-871-9366. 10-7 Pacific, 1-10 Eastern time. Tap three generations of consulting experience; serving the web since 1995, the world since 1933.

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Top Fifteen "Player" Query Phrases

#Rank Percent Query / Link
127 0.56315 real player
229 0.31315 windows media player
311 0.24154 realplayer
492 0.16146 mp3 player
561 0.14193 avi player
607 0.13151 mp3 players
821 0.10156 dvd player
834 0.09961 media player
1106 0.07292 dvd players
2654 0.02539 divx player
3825 0.01953 where can i download the windows program called media player 7
6044 0.01432 where can i find downloads for realplayer
6044-T 0.01432 vcd player
7013 0.01302 where can i find product reviews for dvd players
8311 0.01172 philco record player
9167 0.01107 realplayer download
Copyright (C) Jan 14, 2002 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1536 "player" related queries sampled.
(More phrases below statistics tables.)

This is about Traffic!

This is about traffic -- buying traffic -- and how to get more of it. It is about how people search, the words they use. Use their words -- often enough -- and you will be found.

Our custom reports help you find out

  • How people search in your market
  • What word combinations work best
  • Who's on top -- how leading brands rank
  • What people want to know about your products and services
In other words, how to get found -- even in highly contested markets!

Where is Your Cyber-Store?

Ever hear the first three rules of retailing?
Location, Location, Location!

So where is your store in cyber-space?

Your cyber-store store address is your keywords! Unless you are running a multi-million dollar advertising campaign, most people find you in the search engines by the words you use. If your words match match the words they search with, you get found. If you show them you have what they want right at the top, they will stay and look around your site.

Your internet store front is not your home page; it is your META Description tag, and the first use of each key word in your text. That is what people see in most of the search engine listings. It should tell people why they should look at your page.

If you understand these concepts, we can help you find the right words for your products and services. Our market research will help drive more traffic, more buying traffic to your web pages. Call us at 408-871-9366, 10 - 7 Pacific time. (1-11pm Eastern time)

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Spikes and Surges

We've moved Spikes and Surges to its own page: News -JVV- Copyright (C) 2001, JVV.

Weekly "Player" Keyword Statistics

Rank%QueriesSearch Term/
Link
Competing
Web Pages
Strength
As Q(Q/#Pg)
#1 273.8281 player
#2 146.7448 cft 40844 124.38830673
#3 67.2526 real 37618827 0.02836582
#4 57.5521 players 8134327 0.09606892
#5 44.9870 windows
#6 42.7083 dvd
#7 35.8724 realplayer
#8 27.4740 rs 4296136 0.04145213
#9 22.3307 ti 3983561 0.02953363
#10 22.2005 download 30745718 0.00378202
#11 19.5312 avi 1465345 0.06141898
#12 18.8151 free
#13 18.3594 i
#14 18.2292 can 157824413 0.00049675
#15 18.0990 where 57592240 0.00134192
#16 15.3646 for
#17 13.8672 the
#18 13.4766 cd
#19 10.7422 f
#20 10.6120 find 54144328 0.00049071
#21 8.3984 multiplayer
#22 6.7708 portable 2136598 0.00506225
#23 6.7057 lt121s1 149 71.20134228
#24 6.6406 aic 196764 0.05287553
#25 6.5104 f
#26 5.7292 divx 50753 0.15258211
#27 5.2734 software 56528513 0.00011607
#28 4.7526 movie 11944983 0.00044613
#29 4.6875 a
#30 4.2969 information 140604224 0.00003098
#31 4.2318 on
#31 -T 4.2318 ah 2819755 0.00149836
#33 4.1667 vcd 319138 0.01283457
#34 3.9714 statistics 8257606 0.00045061
#35 3.6458 reviews 9764320 0.00032117
#36 3.5807 pam 1278921 0.00236528
#37 3.3854 b 121771888 0.00002221
#38 3.2552 online
#39 3.0599 flash
#39 -T 3.0599 downloads 5487781 0.00040253
#41 2.9297 to
#42 2.7995 video 37644491 0.00004912
#42 -T 2.7995 nba 2048623 0.00090256
#44 2.7344 baseball 6320799 0.00027908
#45 2.6693 mediaplayer
#46 2.4740 pkm 13034 0.11078717
#47 2.4089 of
#47 -T 2.4089 games 23451353 0.00005838
#49 2.3438 pc 23459829 0.00005524
#49 -T 2.3438 nhl
#51 2.2786 product 25749641 0.00004757
Rank%QueriesSearch Term/
Link
Competing
Web Pages
Strength
As Q(Q/#Pg)
#52 2.1484 sony 2656531 0.00040993
#53 2.0833 audio 13708583 0.00007470
#54 2.0182 program 51421015 0.00001869
#54 -T 2.0182 car 16183400 0.00005938
#56 1.9531 called 20161721 0.00004464
#57 1.8880 rio 2714780 0.00030979
#57 -T 1.8880 record 16824432 0.00004999
#57 -T 1.8880 famous 3464737 0.00024273
#57 -T 1.8880 buy 15268139 0.00005508
#61 1.8229 s
#61 -T 1.8229 music 34306675 0.00002285
#61 -T 1.8229 mac 10379676 0.00007553
#61 -T 1.8229 game 25094577 0.00003124
#61 -T 1.8229 apex 368024 0.00213030
#66 1.7578 mpeg
#67 1.6276 macromedia 458699 0.00136255
#68 1.5625 in
#68 -T 1.5625 football 10854982 0.00005306
#70 1.4974 best 41065037 0.00001288
#71 1.4323 f
#71 -T 1.4323 compare 3723183 0.00013000
#71 -T 1.4323 codec 211845 0.00228469
#71 -T 1.4323 basketball 4741947 0.00010207
#75 1.3672 prices 10149037 0.00004345
#75 -T 1.3672 nfl
#77 1.3021 plus 21162599 0.00001890
#78 1.2370 soccer 4013755 0.00008994
#78 -T 1.2370 single 17704258 0.00002039
#78 -T 1.2370 review 20736792 0.00001741
#78 -T 1.2370 quicktime
#82 1.1719 philco 20099 0.01612020
#82 -T 1.1719 all 243653488 0.00000133
#82 -T 1.1719 a
#85 1.1068 v1 2561783 0.00011281
#85 -T 1.1068 skins 429838 0.00067235
#85 -T 1.1068 pioneer 1395301 0.00020712
#85 -T 1.1068 mplayer
#85 -T 1.1068 midi 4514975 0.00006401
#85 -T 1.1068 guide 27829692 0.00001038
#85 -T 1.1068 g2 781426 0.00036984
#92 1.0417 shockwave 778152 0.00032898
#92 -T 1.0417 personal 20974051 0.00001221
#92 -T 1.0417 f
#95 0.9766 sex
#95 -T 0.9766 scouting 466944 0.00048186
#95 -T 0.9766 report 32776190 0.00000686
#95 -T 0.9766 mov 844488 0.00026643
#95 -T 0.9766 cheap 2463880 0.00009132
#95 -T 0.9766 ati 573708 0.00039219
Copyright (C) Jan 14, 2002 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1536 "player" related queries sampled.
Know anyone else who could use a copy of this table? Tell them about it! Bookmark us, and put a link to us in your site. Then tell us about that link on your site, and we'll send you a week's free Top 3/24.

Explanation of terms

  • Rank: Number of items more popular than this one. Based on samples selected for "Player".
  • Where -T denotes a tie, counting does not stop.
  • Percent: Percentage use in queries using "Player".
    Percentage is based upon 1536 "player" related queries sampled.
  • Competing pages: Pages found for the single keyword named in the line.
  • Strength: Very crude measure of the traffic a keyword may attract.Strength = #Queries x ( #Queries / #Web pages )
  • Links are to the statistical report page for the selected word.

"Player" Web Page Demographics

Writing "Player" web pages? Use META keywords with more market share -- less existing page competition, yet fair usage in queries related to your main topic. Why compete head-on in keyword neighborhoods where page demographics give you poor market share? Go where "Player" competition is less fierce, and each query for your keywords is more likely to get you responsive hits. Writing for other keywords? Subscribe to a report listing your most important words. We can help you with that. E-Mail Webmaster@mall-net.com

Most search engines only scan the first thousand characters of the meta tags, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you.

What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects.

You are not accepting e-mail? Then you are turning away prospective customers who want more detail than you present on your web pages. Yet if your pages attract too many cruisers and tire kickers, you will drown trying to keep up with your e-mail.

The answer is "narrow-casting" your pages to specific demographic market clusters based upon what vocabulary your prospective customers are using when they ask about your products.

Use those words and phrases to target your web pages to interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers.

Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)

"Player" Web Queries

This web market research report is based on a statistical sampling of "Player" matching keywords used in searches on the World Wide Web. Click on the keyword links in the tables for reports on associated keywords.

How To Use This Market Research Report

There are two sources of keywords: Your customers and your customers! Find what words your customers have used to find you by looking through your web server logs. Find the words you are not found by, by using our more selective custom reports. Then use those words in your text, headers, and meta tags.
  • To help you write pages people want to read:
    • To see which topics people look for more often.
    • To identify Targets of Opportunity -- sub-topic areas with growing interest within your topic.
    • To identify hot words to put in titles and headers to keep your readers reading.
  • To help you build your search engine strategy:
    • To see how many pages compete over your keywords.
    • To identify keywords with less competition, where your pages can have more effect.
    • To see which topic specific keywords to put in the first 1000 characters of your meta tags.
    • To weed out the less valuable keywords from your Meta tags, so they don't grow too long.
Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in:
  • Title
    • <TITLE> Bold Headline </TITLE>
    • Your primary link!
    • Get their attention!
    • Get them to ask "What is this?"
  • META DESCRIPTION tag
    • <META NAME="description" CONTENT="what this is">
    • Your store front display on the web!
    • What have you got?
    • Why should I read it?
    • Try to keep it under two lines.
    • Use more pages, not longer meta descriptions!
  • META KEYWORD tag
    • <META NAME="keyword" CONTENT="word1, word2,...">
    • Your essential words
    • Primary words to index by
    • Primary words to find your page under
    • Help eliminate those NOT looking for your topic
    • Max about 1000 characters
    • Remember, attract users, not cruisers!
  • Header lines
    • Separate related but different sections
    • Is this section relevant to my problem?
    • Can I skip this section?
  • Navigation bars
    • <A NAME="word"> ... </A>
    • <A HREF="#word">Word </A>
    • Give users quick access within pages
  • Most important of all, The Text Itself!
    • Use keywords instead of "it"
    • Use them in meaningful phrases
  • Do NOT SPAM the Search Engines!
    • Do not string the same words over and over!
    • Do not hide words behind color backgrounds!
    • Do not jam keywords in meaningless phrases!
    • Different topics, Different pages!
  • Attract Users, not Cruisers
    • People talk about meaningful pages
    • People link to meaningful pages
    • People print and share meaningful pages with non-net friends and relatives
  • Remember: Content Sells!
To find out what keywords people are using to find your pages,
subscribe to our Top 500 Custom report. Or our weekly Free Top 200 Report. And bookmark this site.

More on META tags at Search Engine Watch
Search engine comparisons at Notess.com".

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Key Word: 
Use words or word fragments.

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Weekly Top 100 "Player" Query Phrases

#Rank Percent Query / Link
127 0.56315 real player
229 0.31315 windows media player
311 0.24154 realplayer
492 0.16146 mp3 player
561 0.14193 avi player
607 0.13151 mp3 players
821 0.10156 dvd player
834 0.09961 media player
1106 0.07292 dvd players
2654 0.02539 divx player
3825 0.01953 where can i download the windows program called media player 7
6044 0.01432 where can i find downloads for realplayer
6044-T 0.01432 vcd player
7013 0.01302 where can i find product reviews for dvd players
8311 0.01172 philco record player
9167 0.01107 realplayer download
9167-T 0.01107 real player 8
10007 0.01042 avi players
11039 0.00977 where can i download the mp3 player software 4 mp3 v1 42
11039-T 0.00977 free mp3 players
12143 0.00911 where can i find product reviews for mp3 players
13478 0.00846 real player download
13478-T 0.00846 mp3 cd player
14906 0.00781 realplayer 8
14906-T 0.00781 avi player download
16841 0.00716 midi player
16841-T 0.00716 mediaplayer
16841-T 0.00716 cd player
19032 0.00651 where can i compare prices for all dvd players
19032-T 0.00651 player mp3
19032-T 0.00651 movie player
19032-T 0.00651 micro dvd player
19032-T 0.00651 macromedia flash player
19032-T 0.00651 free real player
19032-T 0.00651 free download real player
19032-T 0.00651 flash player
19032-T 0.00651 famous players
19032-T 0.00651 download dvd player
19032-T 0.00651 avi movie player
21948 0.00586 xing mpeg player
21948-T 0.00586 where can i buy dvd players online
21948-T 0.00586 portable dvd players
21948-T 0.00586 apex dvd player
25349 0.00521 windows media player 8 download
25349-T 0.00521 windows media player 6
25349-T 0.00521 where can i find statistics information on the nba player iverson allen
25349-T 0.00521 where can i find statistics information on the nba player bryant kobe
25349-T 0.00521 quicktime player
25349-T 0.00521 player
25349-T 0.00521 mpg player
25349-T 0.00521 mpeg player
25349-T 0.00521 macromedia flash player 5
25349-T 0.00521 free realplayer
25349-T 0.00521 download real player
25349-T 0.00521 car cd players
30254 0.00456 windows media player 8
30254-T 0.00456 where can i watch movie trailers on windows mediaplayer
30254-T 0.00456 shockwave player
30254-T 0.00456 rio mp3 player
30254-T 0.00456 realvideo player
30254-T 0.00456 pioneer cd player
30254-T 0.00456 movie players
30254-T 0.00456 free online multiplayer games
30254-T 0.00456 download realplayer
30254-T 0.00456 divx players
30254-T 0.00456 cd players
36350 0.00391 win dvd player
36350-T 0.00391 windowsmediaplayer
36350-T 0.00391 where can i find information about windows media player
36350-T 0.00391 where can i find a player s guide for the pc game half-life
36350-T 0.00391 where can i download the mp3 player software musicmatch jukebox v5 0
36350-T 0.00391 sony minidisc player recorder
36350-T 0.00391 realplayer g2
36350-T 0.00391 real player com
36350-T 0.00391 portable mp3 player
36350-T 0.00391 portable dvd player
36350-T 0.00391 portable cd player
36350-T 0.00391 mplayer
36350-T 0.00391 mpeg2 player
36350-T 0.00391 mp3 player project
36350-T 0.00391 mp3 player download
36350-T 0.00391 media players
36350-T 0.00391 media player 7
36350-T 0.00391 global divx player
36350-T 0.00391 free multiplayer games
36350-T 0.00391 dvd player reviews
36350-T 0.00391 dvd player review
36350-T 0.00391 dvd player download
36350-T 0.00391 dgn mpio dmg 32mb mp3 player
36350-T 0.00391 apex digital dvd players
47333 0.00326 where can i find out the latest player tournament info for the pga
47333-T 0.00326 where can i download mp3 players for windows
47333-T 0.00326 vivo player
47333-T 0.00326 video player
47333-T 0.00326 rial player
47333-T 0.00326 realplayer free
47333-T 0.00326 realone player
47333-T 0.00326 pc dvd players
47333-T 0.00326 multi-player on-line games
47333-T 0.00326 mp3 player mac
47333-T 0.00326 mp3 car player
Copyright (C) Jan 14, 2002 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1536 "player" related queries sampled.
Know anyone else who could use a copy of this table?

Questions and Answers

How do I get a better position on the search engines?
A: First, see which search phrase "cyber street" has more of your kind of traffic. See "
Zero Competition".

Q: How often do you sample
A: We sample about three to six million queries a week, two to four thousand queries a minute.

Q: Which engines do you poll
A: As many as we can. Want a free report? Tell us how to get a reliable public peephole for an engine we don't already poll, and we'll give you a custom subscription free.

Q: What about down time?
A: Engines may become unavailable from time to time, and some even recycle fake query pages. Our own down time averages less than an hour or two a week. That's because we are UNIX based, with machines that run for months without crashing.

Q: What variations do you find between the engines?
A:The top items on the larger general purpose engines are quite similar. Often, the more common words may be a few positions higher or lower in rank on the different engines. There are FAR more variations hour to hour and day to day, than between engines. After all, the nature of our preoccupations changes on daily, weekly, and seasonal cycles. Hot news items usually hit all the engines.

Q: Isn't that like playing the stock market?
A: YES!You are investing in a stock market of themes and words. Where are you going to get the information to make a wise investment? Subscribe!

Q: What are the Custom reports like?
A: Just like this "Player" report. Some specialty keywords may have less than 500 queries, while others have a lot. It just depends on the topic.


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  • We Can Help

    Remember, just because a word or phrase is popular, does not mean it will bring a lot of hits, or that you even want the traffic it will bring! You need to focus on word groups and phrases that can give you favorable market share for your products. Aim to retain interested participants, not entertain those with nothing better to do. To get productive hits, learn what your customers are using in their search engine queries, the demographics of existing pages, and structure your web strategies around them. A good place to start, is looking in your logs for the queries that search engines bring to your site. See www.Mall-Net.com/webcons/ for more details on our log analysis services.

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