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These are short sample reports to illustrate the kinds of information we can provide for your market. These samples won't help you! You need to target the words your prospects use when searching for things related to your ideas, products, and services; not Britney Spears and warez. For help developing a market strategy specific to your market, talk to a live consultant at 408-871-9366. 10-7 Pacific, 1-10 Eastern time. Tap three generations of consulting experience; serving the web since 1995, the world since 1933.

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Top Fifteen "Orion" Query Phrases

#Rank Percent Query / Link
5 13.26036 orion
862 0.66864 orion electronics
1166 0.59172 orion amps
1323 0.55621 orion blue book
2896 0.38462 orion binoculars
3425 0.34911 orion speakers
3532 0.34320 orion computer services
3636 0.33728 orion the greek god
4098 0.31361 orion technologies
4522 0.29586 orionindustries
4522-T 0.29586 axis orion computers
5538 0.26627 orion media marketing plc uk
6399 0.24852 spanish morion
6684 0.24260 orion latin america
7242 0.23077 orion sub woofers
7242-T 0.23077 orion industries
Copyright (C) Nov 5, 2001 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 169 "orion" related queries sampled.
(More phrases below statistics tables.)

This is about Traffic!

This is about traffic -- buying traffic -- and how to get more of it. It is about how people search, the words they use. Use their words -- often enough -- and you will be found.

Our custom reports help you find out

  • How people search in your market
  • What word combinations work best
  • Who's on top -- how leading brands rank
  • What people want to know about your products and services
In other words, how to get found -- even in highly contested markets!

Where is Your Cyber-Store?

Ever hear the first three rules of retailing?
Location, Location, Location!

So where is your store in cyber-space?

Your cyber-store store address is your keywords! Unless you are running a multi-million dollar advertising campaign, most people find you in the search engines by the words you use. If your words match match the words they search with, you get found. If you show them you have what they want right at the top, they will stay and look around your site.

Your internet store front is not your home page; it is your META Description tag, and the first use of each key word in your text. That is what people see in most of the search engine listings. It should tell people why they should look at your page.

If you understand these concepts, we can help you find the right words for your products and services. Our market research will help drive more traffic, more buying traffic to your web pages. Call us at 408-871-9366, 10 - 7 Pacific time. (1-11pm Eastern time)

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Spikes and Surges

We've moved Spikes and Surges to its own page: News -JVV- Copyright (C) 2001, JVV.
Getting the e-mail version?
Visit our web site for reports on all the top keywords!
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Copyright (C) 2001, JVV

Meta Tag Q and A


Name or E-mail:

Always use caution and common sense before following the advice of others, regardless of claims of expertise or education which may or may not be true. Consider potential motives. Think before you Act.
| Contents (C) 2000 Mall-Net and individuals posting.

Web Marketing Q and A


Name or E-mail:

Always use caution and common sense before following the advice of others, regardless of claims of expertise or education which may or may not be true. Consider potential motives. Think before you Act.
| Contents (C) 2000 Mall-Net and individuals posting.


Contest

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2. Send a copy of your post to se_report@mall-net.com.

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Weekly "Orion" Keyword Statistics

Rank%QueriesSearch Term/
Link
Competing
Web Pages
Strength
As Q(Q/#Pg)
#1 2805.3254 orion 576727 38.97351953
#2 1333.7278 cft 40844 124.38830673
#3 249.7041 rs 4296136 0.04145213
#4 202.9586 ti 3983561 0.02953363
#5 97.6331 f
#6 66.8639 electronics 4855642 0.00262972
#7 60.9467 media
#7 -T 60.9467 marketing 15898491 0.00066730
#7 -T 60.9467 lt121s1 149 71.20134228
#10 60.3550 aic 196764 0.05287553
#11 59.1716 speakers 2996029 0.00333775
#11 -T 59.1716 f
#11 -T 59.1716 amps 458891 0.02179167
#14 52.0710 uk 35183010 0.00022011
#15 51.4793 plc 1136074 0.00666242
#16 46.7456 computer 41376508 0.00015083
#17 42.6036 of
#18 38.4615 binoculars 222834 0.01896030
#18 -T 38.4615 ah 2819755 0.00149836
#20 37.2781 ii 29052188 0.00013662
#21 36.0947 part 39247962 0.00009481
#22 33.7278 the
#22 -T 33.7278 greek 2915833 0.00111426
#22 -T 33.7278 god 26507469 0.00012257
#25 33.1361 stereo 1883278 0.00166518
#26 32.5444 pam 1278921 0.00236528
#27 31.9527 technologies 9371963 0.00031114
#28 31.3609 telescope 1034835 0.00271444
#28 -T 31.3609 metering 259942 0.01080626
#28 -T 31.3609 equipment 19350847 0.00014516
#31 30.7692 b 121771888 0.00002221
#32 29.5858 orionindustr 2 1250.00000000
#32 -T 29.5858 computers 9875214 0.00025316
#32 -T 29.5858 axis 1612885 0.00155002
#35 28.4024 multimedia 8042771 0.00028647
#36 27.2189 master 9944281 0.00021279
#37 26.0355 astronomy 1758474 0.00110095
#38 24.8521 spanish 5009879 0.00035210
#38 -T 24.8521 morion 7678 0.22974733
#38 -T 24.8521 car 16183400 0.00010900
#41 24.2604 latin 5737007 0.00029301
#41 -T 24.2604 industries 4407102 0.00038143
#41 -T 24.2604 america 15226382 0.00011040
#44 23.0769 woofers 39648 0.03836259
#44 -T 23.0769 sub
#44 -T 23.0769 game 25094577 0.00006061
#47 22.4852 pkm 13034 0.11078717
#48 21.3018 hifi 229565 0.00564546
#48 -T 21.3018 constellatio 209877 0.00617505
#48 -T 21.3018 aparthotel 15655 0.08278505
#51 20.7101 games 23451353 0.00005224
Rank%QueriesSearch Term/
Link
Competing
Web Pages
Strength
As Q(Q/#Pg)
#52 20.1183 ramapo 30841 0.03748257
#52 -T 20.1183 edu 54303904 0.00002129
#54 19.5266 tv 17825826 0.00006109
#54 -T 19.5266 pulse 1308735 0.00083210
#56 18.9349 products 37976882 0.00002696
#56 -T 18.9349 hotels 7159080 0.00014304
#58 18.3432 meters 1488970 0.00064541
#58 -T 18.3432 films 3587219 0.00026790
#58 -T 18.3432 com 273846990 0.00000351
#61 17.7515 caraudio 12245 0.07349939
#62 17.1598 retail 5193045 0.00016195
#63 16.5680 productions 2460171 0.00031868
#63 -T 16.5680 orionweb
#63 -T 16.5680 orion-20ar
#66 15.9763 verlag 1632635 0.00044652
#67 15.3846 systems 38650154 0.00001749
#68 14.7929 science 24872905 0.00002513
#68 -T 14.7929 corporation 14194305 0.00004403
#70 14.2012 trucks 1938810 0.00029709
#70 -T 14.2012 power 26485833 0.00002175
#70 -T 14.2012 pictures 19803184 0.00002909
#70 -T 14.2012 orion-career
#70 -T 14.2012 model1550a
#70 -T 14.2012 machines 6614654 0.00008708
#76 13.6095 satellites 648588 0.00081562
#76 -T 13.6095 orion12gauge
#76 -T 13.6095 monitor 6037437 0.00008762
#76 -T 13.6095 meteors 85019 0.00622214
#76 -T 13.6095 insurance 12946831 0.00004086
#76 -T 13.6095 hardware 12552632 0.00004214
#76 -T 13.6095 expeditions 410743 0.00128791
#76 -T 13.6095 auidio
#84 13.0178 sound 16806932 0.00002880
#84 -T 13.0178 software 56528513 0.00000856
#84 -T 13.0178 remote 8203728 0.00005900
#84 -T 13.0178 hotel 18208150 0.00002658
#84 -T 13.0178 f
#84 -T 13.0178 eqs
#84 -T 13.0178 auto 12430396 0.00003894
#91 12.4260 publishing 6188521 0.00007126
#91 -T 12.4260 placement 2278397 0.00019356
#91 -T 12.4260 orionaudio
#91 -T 12.4260 job 19796508 0.00002228
#91 -T 12.4260 inc 45025222 0.00000979
#91 -T 12.4260 group 40355971 0.00001093
#91 -T 12.4260 deregulation 233176 0.00189128
#91 -T 12.4260 consumables 112016 0.00393694
#91 -T 12.4260 capital 8923089 0.00004942
#100 11.8343 vcr 750153 0.00053322
Copyright (C) Nov 5, 2001 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 169 "orion" related queries sampled.
Know anyone else who could use a copy of this table? Tell them about it! Bookmark us, and put a link to us in your site. Then tell us about that link on your site, and we'll send you a week's free Top 3/24.

Explanation of terms

  • Rank: Number of items more popular than this one. Based on samples selected for "Orion".
  • Where -T denotes a tie, counting does not stop.
  • Percent: Percentage use in queries using "Orion".
    Percentage is based upon 169 "orion" related queries sampled.
  • Competing pages: Pages found for the single keyword named in the line.
  • Strength: Very crude measure of the traffic a keyword may attract.Strength = #Queries x ( #Queries / #Web pages )
  • Links are to the statistical report page for the selected word.

"Orion" Web Page Demographics

Writing "Orion" web pages? Use META keywords with more market share -- less existing page competition, yet fair usage in queries related to your main topic. Why compete head-on in keyword neighborhoods where page demographics give you poor market share? Go where "Orion" competition is less fierce, and each query for your keywords is more likely to get you responsive hits. Writing for other keywords? Subscribe to a report listing your most important words. We can help you with that. E-Mail Webmaster@mall-net.com

Most search engines only scan the first thousand characters of the meta tags, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you.

What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects.

You are not accepting e-mail? Then you are turning away prospective customers who want more detail than you present on your web pages. Yet if your pages attract too many cruisers and tire kickers, you will drown trying to keep up with your e-mail.

The answer is "narrow-casting" your pages to specific demographic market clusters based upon what vocabulary your prospective customers are using when they ask about your products.

Use those words and phrases to target your web pages to interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers.

Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)

"Orion" Web Queries

This web market research report is based on a statistical sampling of "Orion" matching keywords used in searches on the World Wide Web. Click on the keyword links in the tables for reports on associated keywords.

How To Use This Market Research Report

There are two sources of keywords: Your customers and your customers! Find what words your customers have used to find you by looking through your web server logs. Find the words you are not found by, by using our more selective custom reports. Then use those words in your text, headers, and meta tags.
  • To help you write pages people want to read:
    • To see which topics people look for more often.
    • To identify Targets of Opportunity -- sub-topic areas with growing interest within your topic.
    • To identify hot words to put in titles and headers to keep your readers reading.
  • To help you build your search engine strategy:
    • To see how many pages compete over your keywords.
    • To identify keywords with less competition, where your pages can have more effect.
    • To see which topic specific keywords to put in the first 1000 characters of your meta tags.
    • To weed out the less valuable keywords from your Meta tags, so they don't grow too long.
Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in:
  • Title
    • <TITLE> Bold Headline </TITLE>
    • Your primary link!
    • Get their attention!
    • Get them to ask "What is this?"
  • META DESCRIPTION tag
    • <META NAME="description" CONTENT="what this is">
    • Your store front display on the web!
    • What have you got?
    • Why should I read it?
    • Try to keep it under two lines.
    • Use more pages, not longer meta descriptions!
  • META KEYWORD tag
    • <META NAME="keyword" CONTENT="word1, word2,...">
    • Your essential words
    • Primary words to index by
    • Primary words to find your page under
    • Help eliminate those NOT looking for your topic
    • Max about 1000 characters
    • Remember, attract users, not cruisers!
  • Header lines
    • Separate related but different sections
    • Is this section relevant to my problem?
    • Can I skip this section?
  • Navigation bars
    • <A NAME="word"> ... </A>
    • <A HREF="#word">Word </A>
    • Give users quick access within pages
  • Most important of all, The Text Itself!
    • Use keywords instead of "it"
    • Use them in meaningful phrases
  • Do NOT SPAM the Search Engines!
    • Do not string the same words over and over!
    • Do not hide words behind color backgrounds!
    • Do not jam keywords in meaningless phrases!
    • Different topics, Different pages!
  • Attract Users, not Cruisers
    • People talk about meaningful pages
    • People link to meaningful pages
    • People print and share meaningful pages with non-net friends and relatives
  • Remember: Content Sells!
To find out what keywords people are using to find your pages,
subscribe to our Top 500 Custom report. Or our weekly Free Top 200 Report. And bookmark this site.

More on META tags at Search Engine Watch
Search engine comparisons at Notess.com".

E-Mail free Top 200 subscription to:
Plain HTML (Netscape/IE)

Weekly Top 100 "Orion" Query Phrases

#Rank Percent Query / Link
5 13.26036 orion
862 0.66864 orion electronics
1166 0.59172 orion amps
1323 0.55621 orion blue book
2896 0.38462 orion binoculars
3425 0.34911 orion speakers
3532 0.34320 orion computer services
3636 0.33728 orion the greek god
4098 0.31361 orion technologies
4522 0.29586 orionindustries
4522-T 0.29586 axis orion computers
5538 0.26627 orion media marketing plc uk
6399 0.24852 spanish morion
6684 0.24260 orion latin america
7242 0.23077 orion sub woofers
7242-T 0.23077 orion industries
7494 0.22485 orion services
8041 0.21302 orion hifi
8300 0.20710 orion games
8560 0.20118 orion ramapo edu ~sfelice
8825 0.19527 orion pulse
9120 0.18935 orion tv
9474 0.18343 orion meters
9474-T 0.18343 orion films
9862 0.17751 orion caraudio
10319 0.17160 telescope orion retail astronomy
10878 0.16568 orionweb
10878-T 0.16568 orion-20ar
11571 0.15976 orion verlag
11571-T 0.15976 orion productions
13455 0.14793 orion science systems
13455-T 0.14793 orion multimedia
13455-T 0.14793 orion corporation
14614 0.14201 orion trucks
14614-T 0.14201 orion telescope
14614-T 0.14201 orion power metering
14614-T 0.14201 orion pictures
14614-T 0.14201 orion model1550a
14614-T 0.14201 orion machines
14614-T 0.14201 orion-careernetwork
15936 0.13609 orion satellites
15936-T 0.13609 orion multimedia uk
15936-T 0.13609 orion monitor
15936-T 0.13609 orion insurance
15936-T 0.13609 orion hardware
15936-T 0.13609 orion expeditions
15936-T 0.13609 orion car auidio equipment
15936-T 0.13609 orion12gauge meteors
17445 0.13018 orion stereo speakers
17445-T 0.13018 orion software
17445-T 0.13018 orion remote
17445-T 0.13018 orion part ii
17445-T 0.13018 orion eqs
17445-T 0.13018 orion auto sound stereo
17445-T 0.13018 hotel orion
18957 0.12426 orion publishing group
18957-T 0.12426 orion metering
18957-T 0.12426 orion media marketing plc computer consumables
18957-T 0.12426 orion media marketing plc
18957-T 0.12426 orion job placement
18957-T 0.12426 orion deregulation
18957-T 0.12426 orion capital
18957-T 0.12426 orionaudio
20593 0.11834 orion vcr
20593-T 0.11834 orion uk
20593-T 0.11834 orion part ii - game
20593-T 0.11834 orion law management
20593-T 0.11834 orion carstereo
20593-T 0.11834 orion aparthotel
22225 0.11243 orion sales inc
22225-T 0.11243 orion part ii - game - master
22225-T 0.11243 orion erotic
22225-T 0.11243 orion ballroom
22225-T 0.11243 orion apartment hotels
22225-T 0.11243 map of orion constellation
22225-T 0.11243 camero orion speakers specs
23807 0.10651 orion televisions
23807-T 0.10651 orion subwoffers
23807-T 0.10651 orionpackaging com
23807-T 0.10651 orion laboratory
23807-T 0.10651 orion cobalt subwoofer
23807-T 0.10651 orion car audio equipment
25332 0.10059 orion satellite
25332-T 0.10059 orion safety products
25332-T 0.10059 orion international
25332-T 0.10059 orioncaraudio
25332-T 0.10059 orion20ar
26697 0.09467 orion media marketing
26697-T 0.09467 orion locks
26697-T 0.09467 orion hcca
26697-T 0.09467 orion fr aparthotel
27938 0.08876 orion products
27938-T 0.08876 astronomy constellation of orion
30256 0.07692 orion hotels
30256-T 0.07692 orion-audio com
31355 0.07101 orion stereo equipment
38087 0.04734 orion energy metering
41563 0.04142 master of orion
64604 0.02367 star trek orion
64604-T 0.02367 orion shipping forwarding limited
64604-T 0.02367 masters of orion 2 cheats
Copyright (C) Nov 5, 2001 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 169 "orion" related queries sampled.
Know anyone else who could use a copy of this table?

Questions and Answers

How do I get a better position on the search engines?
A: First, see which search phrase "cyber street" has more of your kind of traffic. See "
Zero Competition".

Q: How often do you sample
A: We sample about three to six million queries a week, two to four thousand queries a minute.

Q: Which engines do you poll
A: As many as we can. Want a free report? Tell us how to get a reliable public peephole for an engine we don't already poll, and we'll give you a custom subscription free.

Q: What about down time?
A: Engines may become unavailable from time to time, and some even recycle fake query pages. Our own down time averages less than an hour or two a week. That's because we are UNIX based, with machines that run for months without crashing.

Q: What variations do you find between the engines?
A:The top items on the larger general purpose engines are quite similar. Often, the more common words may be a few positions higher or lower in rank on the different engines. There are FAR more variations hour to hour and day to day, than between engines. After all, the nature of our preoccupations changes on daily, weekly, and seasonal cycles. Hot news items usually hit all the engines.

Q: Isn't that like playing the stock market?
A: YES!You are investing in a stock market of themes and words. Where are you going to get the information to make a wise investment? Subscribe!

Q: What are the Custom reports like?
A: Just like this "Orion" report. Some specialty keywords may have less than 500 queries, while others have a lot. It just depends on the topic.


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  • We Can Help

    Remember, just because a word or phrase is popular, does not mean it will bring a lot of hits, or that you even want the traffic it will bring! You need to focus on word groups and phrases that can give you favorable market share for your products. Aim to retain interested participants, not entertain those with nothing better to do. To get productive hits, learn what your customers are using in their search engine queries, the demographics of existing pages, and structure your web strategies around them. A good place to start, is looking in your logs for the queries that search engines bring to your site. See www.Mall-Net.com/webcons/ for more details on our log analysis services.

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