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Top Fifteen "Microsoft" Query Phrases

#Rank Percent Query / Link
180 0.29236 microsoft
219 0.26872 microsoft windows
1716 0.08353 microsoft office
4109 0.05043 microsoft word
4978 0.04413 anti microsoft
5417 0.04177 microsoft access
6547 0.03783 microsoft software
8414 0.03231 microsoft chat
8913 0.03073 microsoftxxx com
9153 0.02994 microsoft publisher
9153-T 0.02994 microsoft project
10201 0.02679 microsoft homepage
12648 0.02285 microsoft power point
12648-T 0.02285 microsoft new cars
12648-T 0.02285 microsoft java
13479 0.02206 microsoft dial-up networking
Copyright (C) Jul 24, 2001 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1269 "microsoft" related queries sampled.
(More phrases below statistics tables.)

This is about Traffic!

This is about traffic -- buying traffic -- and how to get more of it. It is about how people search, the words they use. Use their words -- often enough -- and you will be found.

Our custom reports help you find out

  • How people search in your market
  • What word combinations work best
  • Who's on top -- how leading brands rank
  • What people want to know about your products and services
In other words, how to get found -- even in highly contested markets!

Where is Your Cyber-Store?

Ever hear the first three rules of retailing?
Location, Location, Location!

So where is your store in cyber-space?

Your cyber-store store address is your keywords! Unless you are running a multi-million dollar advertising campaign, most people find you in the search engines by the words you use. If your words match match the words they search with, you get found. If you show them you have what they want right at the top, they will stay and look around your site.

Your internet store front is not your home page; it is your META Description tag, and the first use of each key word in your text. That is what people see in most of the search engine listings. It should tell people why they should look at your page.

If you understand these concepts, we can help you find the right words for your products and services. Our market research will help drive more traffic, more buying traffic to your web pages. Call us at 408-871-9366, 10 - 7 Pacific time. (1-11pm Eastern time)

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Spikes and Surges

playboy

What: Playboy, the magazine, the mansion, and the girls.
Why: Very narrow, intense spike on top of a background level. Likely a trademark scan.
When: Thursday, early morning.
Stats: Raw rank: 56, 270 per million q's, with 192 variations.
Site: www.playboy.com
News: Yahoo ABC-News
Search: Google AltaVista

ama com

What: American Medical Association, but also American Motorcyclist Association
Stats: Raw rank: 94, 190 per million q's, with 1 variations.
Comment: Probable Spam
Site: www.ama.com
News: Yahoo ABC-News
Search: Google AltaVista

british open

What: Golf
When: Surging Thursday morning, and again Friday early morning; suggesting most queries are from Europe.
Where: England.
Stats: Raw rank: 218, 115 per million q's, with 80 variations.
News: Yahoo
Search: Google AltaVista

jdsu

What: Stock Market symbol for JDS Uniphase, makers of fiber optics used for internet the internet backbone and long distance lines
Why: Hit by the dot-com fallout, in the news.
Stats: Raw rank: 980, 48 per million q's, with 1 variations.
News: Yahoo ABC-News
Search: Google AltaVista

arba

What: Stock market symbol for Ariba, a software vendor suffering dot-com stress. Replaced CEO for second time in three months.
Stats: Raw rank: 980, 48 per million q's, with 1 variations.
News: Yahoo
Search: Google AltaVista
-JVV- Copyright (C) 2001, JVV.
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Copyright (C), JVV

Meta Tag Q and A


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Always use caution and common sense before following the advice of others, regardless of claims of expertise or education which may or may not be true. Consider potential motives. Think before you Act.
| Contents (C) 2000 Mall-Net and individuals posting.

Web Marketing Q and A


Name or E-mail:

Always use caution and common sense before following the advice of others, regardless of claims of expertise or education which may or may not be true. Consider potential motives. Think before you Act.
| Contents (C) 2000 Mall-Net and individuals posting.


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Weekly "Microsoft" Keyword Statistics

Rank%QueriesSearch Term/
Link
Competing
Web Pages
Strength
As Q(Q/#Pg)
#1 319.0701 microsoft 23948079 0.68458105
#2 177.6202 cft 40844 124.38830673
#3 33.8061 windows
#4 33.2545 rs 4296136 0.04145213
#5 27.0292 ti 3983561 0.02953363
#6 22.4586 office
#7 15.5240 word
#8 13.0024 f
#9 10.3231 access
#10 9.3775 download 30745718 0.00046058
#11 8.5106 project
#12 8.1166 lt121s1 149 71.20134228
#13 8.0378 aic 196764 0.05287553
#14 7.8802 f
#15 6.6982 server 37042089 0.00019505
#16 6.1466 excel 2376182 0.00256041
#17 5.9890 com 273846990 0.00002109
#18 5.1221 ah 2819755 0.00149836
#19 4.8069 simulator 719444 0.00517205
#20 4.7281 chat 29057700 0.00012389
#21 4.5705 software 56528513 0.00005951
#22 4.4917 publisher 3531682 0.00091996
#23 4.4129 anti 5284488 0.00059343
#24 4.3341 pam 1278921 0.00236528
#25 4.0977 picture 40979695 0.00006598
#25 -T 4.0977 b 121771888 0.00002221
#27 3.7825 ie
#28 3.7037 internet 77317805 0.00002857
#29 3.4673 free
#30 3.3885 for
#30 -T 3.3885 explorer 5506046 0.00033581
#32 3.3097 flight 5012128 0.00035195
#33 3.2309 xp 318526 0.00527743
#34 3.1521 money 24978635 0.00006405
#35 3.0733 microsoftxxx
#35 -T 3.0733 it
#37 2.9945 works
#37 -T 2.9945 viewer 1816845 0.00079478
#37 -T 2.9945 power 26485833 0.00005452
#37 -T 2.9945 pkm 13034 0.11078717
#41 2.9157 to
#42 2.8369 visual 7607455 0.00017036
#42 -T 2.8369 point 30229063 0.00004287
#42 -T 2.8369 java 19608207 0.00006609
#45 2.6793 homepage 23783760 0.00004860
#46 2.6005 update 14401369 0.00007562
#46 -T 2.6005 networking 4976892 0.00021881
#48 2.5217 s
#49 2.4429 net 72689008 0.00001322
#49 -T 2.4429 direct
#51 2.3641 new 149861766 0.00000601
Rank%QueriesSearch Term/
Link
Competing
Web Pages
Strength
As Q(Q/#Pg)
#51 -T 2.3641 cars 6153991 0.00014625
#53 2.2853 exchange 13139676 0.00006400
#54 2.2065 powerpoint 1069930 0.00073276
#54 -T 2.2065 frontpage
#54 -T 2.2065 dial-up
#54 -T 2.2065 crack 1294353 0.00060571
#58 2.1277 train 4009224 0.00018183
#58 -T 2.1277 editor 9496652 0.00007676
#60 2.0489 xx 3039608 0.00022240
#60 -T 2.0489 themes 2549339 0.00026517
#60 -T 2.0489 photo 15075343 0.00004484
#60 -T 2.0489 page
#60 -T 2.0489 of
#60 -T 2.0489 express 8534609 0.00007921
#60 -T 2.0489 desktop 5419475 0.00012474
#67 1.9701 mail 86953195 0.00000719
#67 -T 1.9701 driver 7116735 0.00008782
#69 1.8913 sql 4338610 0.00013276
#70 1.8125 mods 388552 0.00136147
#70 -T 1.8125 clip 1838978 0.00028766
#70 -T 1.8125 cfs 333505 0.00158618
#70 -T 1.8125 art 30653967 0.00001726
#74 1.7336 front 13824559 0.00003501
#74 -T 1.7336 f
#74 -T 1.7336 clipart 421527 0.00114821
#74 -T 1.7336 antitrust 439877 0.00110031
#78 1.6548 c
#79 1.5760 tutorial 2374479 0.00016846
#79 -T 1.5760 sidewinder 143858 0.00278052
#79 -T 1.5760 properties 6978227 0.00005732
#79 -T 1.5760 licensing 1577915 0.00025350
#79 -T 1.5760 help 52074753 0.00000768
#79 -T 1.5760 golf
#79 -T 1.5760 downloads 5487781 0.00007289
#86 1.4972 pro 17394971 0.00002075
#87 1.4184 mouse 4781859 0.00006776
#87 -T 1.4184 media
#87 -T 1.4184 jvm 110366 0.00293569
#87 -T 1.4184 a
#91 1.3396 training 22109377 0.00001307
#91 -T 1.3396 templates 777005 0.00037194
#91 -T 1.3396 player 9299718 0.00003108
#91 -T 1.3396 network 40124939 0.00000720
#91 -T 1.3396 machine 12289697 0.00002352
#91 -T 1.3396 key 20584395 0.00001404
#91 -T 1.3396 games 23451353 0.00001232
#91 -T 1.3396 gallery 47357857 0.00000610
#91 -T 1.3396 analysis 18168873 0.00001591
#100 1.2608 web 88986516 0.00000288
Copyright (C) Jul 24, 2001 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1269 "microsoft" related queries sampled.
Know anyone else who could use a copy of this table? Tell them about it! Bookmark us, and put a link to us in your site. Then tell us about that link on your site, and we'll send you a week's free Top 3/24.

Explanation of terms

  • Rank: Number of items more popular than this one. Based on samples selected for "Microsoft".
  • Where -T denotes a tie, counting does not stop.
  • Percent: Percentage use in queries using "Microsoft".
    Percentage is based upon 1269 "microsoft" related queries sampled.
  • Competing pages: Pages found for the single keyword named in the line.
  • Strength: Very crude measure of the traffic a keyword may attract.Strength = #Queries x ( #Queries / #Web pages )
  • Links are to the statistical report page for the selected word.

"Microsoft" Web Page Demographics

Writing "Microsoft" web pages? Use META keywords with more market share -- less existing page competition, yet fair usage in queries related to your main topic. Why compete head-on in keyword neighborhoods where page demographics give you poor market share? Go where "Microsoft" competition is less fierce, and each query for your keywords is more likely to get you responsive hits. Writing for other keywords? Subscribe to a report listing your most important words. We can help you with that. E-Mail Webmaster@mall-net.com

Most search engines only scan the first thousand characters of the meta tags, and penalize those who engage in keyword spamming. Make each keyword count. Play fair, and people will play fair with you.

What is the price of a web presence? Yes, the pages and servers can cost money; but the real cost is the labor of handling e-mail from prospects.

You are not accepting e-mail? Then you are turning away prospective customers who want more detail than you present on your web pages. Yet if your pages attract too many cruisers and tire kickers, you will drown trying to keep up with your e-mail.

The answer is "narrow-casting" your pages to specific demographic market clusters based upon what vocabulary your prospective customers are using when they ask about your products.

Use those words and phrases to target your web pages to interested participants and buyers, not "channel surfers" and "tire kickers" with nothing better to do than take up your time and waste your web budget. Quality content, not quantity and fancy graphics, brings true customers.

Remember, your store front is your meta tags, not your graphics loaded home page. Most hits come from search engines, bypassing your home page for the content pages on your site. (We can help)

"Microsoft" Web Queries

This web market research report is based on a statistical sampling of "Microsoft" matching keywords used in searches on the World Wide Web. Click on the keyword links in the tables for reports on associated keywords.

How To Use This Market Research Report

There are two sources of keywords: Your customers and your customers! Find what words your customers have used to find you by looking through your web server logs. Find the words you are not found by, by using our more selective custom reports. Then use those words in your text, headers, and meta tags.
  • To help you write pages people want to read:
    • To see which topics people look for more often.
    • To identify Targets of Opportunity -- sub-topic areas with growing interest within your topic.
    • To identify hot words to put in titles and headers to keep your readers reading.
  • To help you build your search engine strategy:
    • To see how many pages compete over your keywords.
    • To identify keywords with less competition, where your pages can have more effect.
    • To see which topic specific keywords to put in the first 1000 characters of your meta tags.
    • To weed out the less valuable keywords from your Meta tags, so they don't grow too long.
Do people read things they are not interested in? Find out what they ARE interested in BEFORE you write. Then use those words and phrases in:
  • Title
    • <TITLE> Bold Headline </TITLE>
    • Your primary link!
    • Get their attention!
    • Get them to ask "What is this?"
  • META DESCRIPTION tag
    • <META NAME="description" CONTENT="what this is">
    • Your store front display on the web!
    • What have you got?
    • Why should I read it?
    • Try to keep it under two lines.
    • Use more pages, not longer meta descriptions!
  • META KEYWORD tag
    • <META NAME="keyword" CONTENT="word1, word2,...">
    • Your essential words
    • Primary words to index by
    • Primary words to find your page under
    • Help eliminate those NOT looking for your topic
    • Max about 1000 characters
    • Remember, attract users, not cruisers!
  • Header lines
    • Separate related but different sections
    • Is this section relevant to my problem?
    • Can I skip this section?
  • Navigation bars
    • <A NAME="word"> ... </A>
    • <A HREF="#word">Word </A>
    • Give users quick access within pages
  • Most important of all, The Text Itself!
    • Use keywords instead of "it"
    • Use them in meaningful phrases
  • Do NOT SPAM the Search Engines!
    • Do not string the same words over and over!
    • Do not hide words behind color backgrounds!
    • Do not jam keywords in meaningless phrases!
    • Different topics, Different pages!
  • Attract Users, not Cruisers
    • People talk about meaningful pages
    • People link to meaningful pages
    • People print and share meaningful pages with non-net friends and relatives
  • Remember: Content Sells!
To find out what keywords people are using to find your pages,
subscribe to our Top 500 Custom report. Or our weekly Free Top 200 Report. And bookmark this site.

More on META tags at Search Engine Watch
Search engine comparisons at Notess.com".

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Weekly Top 100 "Microsoft" Query Phrases

#Rank Percent Query / Link
180 0.29236 microsoft
219 0.26872 microsoft windows
1716 0.08353 microsoft office
4109 0.05043 microsoft word
4978 0.04413 anti microsoft
5417 0.04177 microsoft access
6547 0.03783 microsoft software
8414 0.03231 microsoft chat
8913 0.03073 microsoftxxx com
9153 0.02994 microsoft publisher
9153-T 0.02994 microsoft project
10201 0.02679 microsoft homepage
12648 0.02285 microsoft power point
12648-T 0.02285 microsoft new cars
12648-T 0.02285 microsoft java
13479 0.02206 microsoft dial-up networking
15632 0.02049 microsoft ie 4 xx
16918 0.01970 microsoft windows 98 desktop themes
16918-T 0.01970 microsoft outlook
18297 0.01891 microsoft direct
19862 0.01812 microsoft money
19862-T 0.01812 microsoft cfs mods
21452 0.01734 microsoft ie
22993 0.01655 microsoft powerpoint
22993-T 0.01655 microsoft photo editor
24595 0.01576 microsoft net
24595-T 0.01576 microsoft mail properties
26068 0.01497 microsoft licensing
26068-T 0.01497 microsoft com
27436 0.01418 microsoft outlook update
27436-T 0.01418 microsoft jvm
27436-T 0.01418 microsoft internet explorer
29804 0.01261 microsoft golf 99 crack
30864 0.01182 microsoft office 2000
30864-T 0.01182 microsoft clip art
31933 0.01103 microsoft works
33046 0.01024 microsoft works 4 5
33046-T 0.01024 microsoft train simulator
33046-T 0.01024 microsoft project viewer
33046-T 0.01024 microsoft clipart
34250 0.00946 microsoft picture it picture it picture
34250-T 0.00946 microsoft games
34250-T 0.00946 microsoft frontpage
34250-T 0.00946 microsoft downloads
35681 0.00867 microsoft word 97 microsoft word an
35681-T 0.00867 microsoft virtual machine
35681-T 0.00867 microsoft sql server 2000 analysis serv
35681-T 0.00867 microsoft netmeeting
35681-T 0.00867 microsoft image composer
35681-T 0.00867 microsoft front page
35681-T 0.00867 microsoft fax
35681-T 0.00867 microsoft excel
35681-T 0.00867 florida microsoft
37382 0.00788 microsoft msn
37382-T 0.00788 microsoft gif animator
37382-T 0.00788 chinese microsoft
39547 0.00709 microsoft visio
39547-T 0.00709 microsoft project 2000 download
39547-T 0.00709 microsoft hotmail
39547-T 0.00709 microsoft access tutorial
42357 0.00630 microsoftword
42357-T 0.00630 microsoft project 2000
42357-T 0.00630 microsoft picture it
42357-T 0.00630 microsoft excel 2000
42357-T 0.00630 does microsoft
46404 0.00552 stamps com microsoft
46404-T 0.00552 microsoft xbox
46404-T 0.00552 microsoft visual basic
46404-T 0.00552 microsoft publisher 2000
46404-T 0.00552 microsoft proxy server
46404-T 0.00552 microsoft open source
46404-T 0.00552 microsoft news
46404-T 0.00552 microsoft mpeg-4 codec download
46404-T 0.00552 microsoft exel
46404-T 0.00552 microsoft exchange
46404-T 0.00552 microsoft access 2000
46404-T 0.00552 gates microsoft
46404-T 0.00552 download microsoft word
51744 0.00473 microsoft word download
51744-T 0.00473 microsoft tv
51744-T 0.00473 microsoft sun
51744-T 0.00473 microsoft sql server
51744-T 0.00473 microsoft reader
51744-T 0.00473 microsoft office shortcuts
51744-T 0.00473 microsoft newsgroups
51744-T 0.00473 microsoft intellimouse
51744-T 0.00473 microsoft iis
51744-T 0.00473 microsoft explorer
51744-T 0.00473 microsoft exchange server
51744-T 0.00473 free download for microsoft excel
51744-T 0.00473 antitrust case of microsoft
61276 0.00394 whatever microsoft
61276-T 0.00394 need 25 number pin of microsoft sivio 20
61276-T 0.00394 microsoft visual c
61276-T 0.00394 microsoft train
61276-T 0.00394 microsoft query help
61276-T 0.00394 microsoft project 2000 trial version
61276-T 0.00394 microsoft photodraw
61276-T 0.00394 microsoft passport
61276-T 0.00394 microsoft outlook express
61276-T 0.00394 microsoft office xp professional
Copyright (C) Jul 24, 2001 JVV
Reproduction without permission strictly PROHIBITED.

Percentage is based upon 1269 "microsoft" related queries sampled.
Know anyone else who could use a copy of this table?

Questions and Answers

How do I get a better position on the search engines?
A: First, see which search phrase "cyber street" has more of your kind of traffic. See "
Zero Competition".

Q: How often do you sample
A: We sample about three to six million queries a week, two to four thousand queries a minute.

Q: Which engines do you poll
A: As many as we can. Want a free report? Tell us how to get a reliable public peephole for an engine we don't already poll, and we'll give you a custom subscription free.

Q: What about down time?
A: Engines may become unavailable from time to time, and some even recycle fake query pages. Our own down time averages less than an hour or two a week. That's because we are UNIX based, with machines that run for months without crashing.

Q: What variations do you find between the engines?
A:The top items on the larger general purpose engines are quite similar. Often, the more common words may be a few positions higher or lower in rank on the different engines. There are FAR more variations hour to hour and day to day, than between engines. After all, the nature of our preoccupations changes on daily, weekly, and seasonal cycles. Hot news items usually hit all the engines.

Q: Isn't that like playing the stock market?
A: YES!You are investing in a stock market of themes and words. Where are you going to get the information to make a wise investment? Subscribe!

Q: What are the Custom reports like?
A: Just like this "Microsoft" report. Some specialty keywords may have less than 500 queries, while others have a lot. It just depends on the topic.


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  • We Can Help

    Remember, just because a word or phrase is popular, does not mean it will bring a lot of hits, or that you even want the traffic it will bring! You need to focus on word groups and phrases that can give you favorable market share for your products. Aim to retain interested participants, not entertain those with nothing better to do. To get productive hits, learn what your customers are using in their search engine queries, the demographics of existing pages, and structure your web strategies around them. A good place to start, is looking in your logs for the queries that search engines bring to your site. See www.Mall-Net.com/webcons/ for more details on our log analysis services.

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