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Spikes and Surges

The odd items one sees in the query stream; some spiking briefly to the top of the hour, other working their way up slowly over hours or days. What they are, why they show up, and where to find more information about them.

Term: viagra for woman

What: Love Potion
Why: Men who mistake sex for love.
When: Mostly early evening. Time and engine profile suggests non-USA source for many of these queries.
Stats: Raw rank: 9, 2274 per million sampled q's. with no detected variation.
News: Yahoo ABC-News
Search: Google AltaVista

Term: green card

What: Permanent non-citizen American residency permit.
Why: News articles on statistics, forgeries, and use by terrorists
Stats: Raw rank: 10, 2190 per million sampled q's. with 187 sampled variations.
News: Yahoo ABC-News
Search: Google AltaVista

Term: immigration

What: Voting with one's feet.
Why: News, policy changes, arrests.
Stats: Raw rank: 17, 1949 per million sampled q's. with 231 sampled variations.
Comment: People think America is the best place to be.
News: Yahoo ABC-News
Search: Google AltaVista

Term: propecia

Stats: Raw rank: 232, 319 per million sampled q's. with 13 sampled variations.
News: Yahoo ABC-News
Search: Google AltaVista

Term: ghr15

What: Growth Hormone Releaser 15, another pruported fountain-of-youth drug
Why: Immortality, a quest since pre-historic times.
When: Odd time profile. Likely Asian. Heaviest on non-USA search engines.
Stats: Raw rank: 27, 1545 per million sampled q's. with no detected variation.
Comment: This topic includes queries on HGH, GHR15, GHR-15 and others.%3CP%3E%0D%0A There is more tradition for this type of quest in Asian societies, though the usual form of the quest is for animal terminology, rather than clearly technical terminology.
Search: Google AltaVista

Term: factoring

What: Loans on invoices, the corporate equivalent of a payroll advance.
Why: Tight finances.
Stats: Raw rank: 287, 267 per million sampled q's. with 22 sampled variations.
News: Yahoo
Search: Google AltaVista

Term: new balance

What: A shoe manufacturer competing with Adidas, Rebock, etc.
Why: New dealers and web sites going up every day.
Stats: Raw rank: 3, 4753 per million sampled q's. with 44 sampled variations.
Comment: This started on a non-US English language search engine, but is beginning to be seen on other search engines as well. It has been growing for a few weeks now. Part of the name may be cashing in on the Segway/Ginger scooter surge.
Sites: http://www.newbalance.com
News: Yahoo ABC-News
Search: Google AltaVista

Term: t1

What: High speed data line
Why: Growing consumer bandwidth demands and falling costs of telecom services. T1 lines will go where DSL can't.
Stats: Raw rank: 552, 144 per million sampled q's. with 19 sampled variations.
News: Yahoo ABC-News
Search: Google AltaVista

Term: microscope

What: Way of seeing (or visualizing) small things, including Anthrax.
Why: Promotion, advertising on search engines
Stats: Raw rank: 7, 2519 per million sampled q's. with 47 sampled variations.
Comment: Most of it is concentrated on one non-US engine which seems to have better coverage for commercial microscopes than other search engines. Some of those vendors are buying advertising on Google and other search engines.
News: Yahoo ABC-News
Search: Google AltaVista

Strategic Services


Want to see what's hot every day?

Nightly e-mailed report lists top 3 queries of the hour, top 100 queries of the day. One year subscription: $98
Related web site lists top seven of the hour. Links to research and more.
One year subscription: $298/year. (T3/24, W7/24)

Want In-Depth Research on the Hottest Queries?

Web 2000 shows you not just the top 2000 queries of the week, but charts how they faired hour by hour. Lists all the variation for each term, with links to news, sites, and search engines.
Includes Top 3/24 e-mail and site.
One year subscription: $1995

Need to Know What's Hot in YOUR Market?

Our custom reports show all the latest variations people use searching for your products and services.
Includes a consultation on what words to start with, and a comparison of your web pages to some of your more popular competitors.
One year subscription: $129.95 (C-500)
One year subscription without consultation: $95 (C-500X)
Instant custom reports for on-line queries: $425 / 100 reports

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